Responsibilities

• Own End-to-End Strategy: Define, develop, and execute the comprehensive growth strategy for One Medical Senior Health, working backward from customer insights to hit ambitious patient acquisition and retention targets.
• Orchestrate Cross-Functional Channels: Act as the central strategic partner for regional marketing, aligning channel managers (Performance Marketing, SEO, Social, Content, PR) to deliver a seamless, full-funnel customer experience.
• Scale Local Playbooks: Create, simplify, and scale a regional marketing playbook that enables hyper-local execution across digital channels (local SEO, geofencing) and physical touchpoints (in-office activations, community partnerships, local events).
• Dive Deep into Analytics: Own full-funnel metrics—from impressions and clicks to sign-ups, office visits, and retention. Diagnose performance gaps and build experimental frameworks that drive continuous optimization.
• Lead Innovation & Experimentation: Design and execute new, scalable marketing programs with measurable business impact. Own the measurement and reporting of these initiatives directly to senior leadership.
• Manage Prioritization & Tradeoffs: Balance business needs against technical and operational constraints. Anticipate bottlenecks, make high-judgment tradeoffs, and establish streamlined processes that protect both financial and customer goals.

Requirements

• 6+ years of professional non-internship marketing experience
• Knowledge of analytics tools and web traffic reporting
• Bachelor's degree in management, business administration, economics, engineering, marketing
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience creating and managing complex, cross-team project plans

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Master's degree in business economics, engineering, analytics, mathematics, statistics, information technology or equivalent, or MBA
• Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
• Experience working in healthcare environment
• Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth
• Deep expertise in experimental design and analysis (e.g., A/B testing, incrementality measurement)
• Proven track record of developing scalable lifecycle management and engagement programs

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.