Lead MarTech product management for global activation, orchestrating discovery, roadmap prioritization, and cross-team delivery across Marketing Cloud, CDP, personalization, and analytics to drive measurable activation and revenue impact.

• Understand and evaluate global marketing, customer engagement, and activation needs by conducting discovery sessions, gathering stakeholder feedback, and analyzing performance and behavioral data to inform roadmap priorities.
• Translates lifecycle marketing and customer engagement strategies into actionable product roadmaps and prioritized backlogs aligned with enterprise objectives and global delivery capacity.
• Work closely with MarTech architects, developers, data engineering, and analytics teams to define features, document epics and user stories, and drive sprint execution across Marketing Cloud, personalization platforms, CDP, website and mobile activation capabilities, advertising integrations, tag management systems, and event instrumentation frameworks.
• Manages dependencies across CRM, data warehouse, web, mobile, and paid media platforms while ensuring predictable global delivery.
• Apply strong product management discipline and Agile practices to improve delivery predictability, increase transparency, and enhance cross-team coordination across distributed global teams.
• Play a key leadership role in MarTech platform governance by supporting enterprise standards for audience management, identity resolution, event taxonomy, tracking frameworks, SDK implementation, campaign build processes, and data usage.
• Ensure solutions align with privacy, consent, and regulatory compliance requirements while contributing to long-term platform scalability and technical debt prioritization.
• Oversee global release planning and activation enablement processes, ensuring structured user acceptance testing, stakeholder validation, and successful deployment of omnichannel marketing capabilities.
• Partners with marketing operations and analytics teams to ensure solutions deliver measurable business value.
• Drive sequencing and prioritization across concurrent initiatives to ensure alignment with enterprise objectives, lifecycle marketing strategy, customer data strategy, and measurable revenue impact.

• Develop and track key performance indicators to measure MarTech effectiveness, including engagement rates, audience growth, journey progression, personalization performance, event data quality, activation speed, and incremental revenue contribution.
• Identifies optimization opportunities and supports experimentation frameworks to improve customer experience and activation efficiency.
• Coach and train junior colleagues (business analysts, product managers) in MarTech product management processes, data governance practices, and activation best practices.

• Certified Product Owner certification

• medical, dental and vision insurance
• paid holidays
• vacation and sick time
• company paid basic life insurance
• voluntary life insurance
• parential leave
• 401k Plan (with a current employer match of 3%)
• flexible spending and health savings account options
• wellness offerings