Responsibilities

• Own the product roadmap for marketing technology activation - defining vision, strategy, OKRs, and priorities in partnership with the product principal and business stakeholders
• Manage the connection between the customers data platform (GrowthLoop) and end activation channels including email service providers, paid social, SMS, display, and online
• Write user stories and product requirements documentation that translates business and technical requirements into executable engineering work
• Run agile product ceremonies with engineering partners - sprint planning, backlog grooming, standups, and retrospectives
• Work with engineering partners to understand API contracts, file transfer requirements, FTP configurations, and batch job specifications for system integrations
• Define and document the end-to-end customer journey for content and activation - understanding how creative assets are authored, stored, and delivered through the martech stack to end channels
• Support the evaluation and integration of identity activation partners including LiveRamp and similar data collaboration platforms
• Leverage SQL and BigQuery to support data analysis, validate integration performance, and inform product decisions
• Communicate roadmap status, risks, and opportunities to Senior leadership and cross-functional stakeholders

Requirements

• Senior -level product management experience - ability to define product vision, build roadmaps, write user stories, manage backlogs, define OKRs, and run agile ceremonies independently without coaching on PM fundamentals

Preferred

• Experience connecting the customer data platform (GrowthLoop) to identity activation partners like LiveRamp
• Experience in automating manual processes within a martech stack
• Experience with martech activation across email, paid social, SMS, display, and other channels

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)