Responsibilities

• Manage the marketing strategy and execution of the flow cytometer cell analyzer business as it relates to the Cytek Biosciences brand, product portfolio, and services
• Development and execution of primary VOC / market research surveys / questionnaires to inform product development and product requirements for new product offerings in the RUO instrumentation space, with focus on flow cytometry
• Develop and deliver product requirements for new instruments and software by leveraging industry experience, voice of customer feedback, primary / secondary market research
• Formulate and develop customer requirements based upon external user insight, and jointly with R&D, translate customer requirements into specific and measurable product requirement specifications
• Participate in core team meetings throughout product development to ensure customer requirements are met
• Develop commercialization and launch plans and materials prior to market launch of any new instrument or software products
• Work collaboratively with other internal stakeholders to ensure integration with reagent and bioinformatics business goals
• Develop, implement and manage new and/or existing products in a portfolio by writing and implementing product marketing plans, participating as the business lead on product development teams, and providing data related to competitors, the market, product positioning, revenue and unit forecasting, and pricing strategies
• Develop recommendations and create business cases for new products and actively manage their commercialization and lifecycle post launch
• Produce and drive credible regional market-based forecasts. Size market opportunities and profit targets for assigned product portfolio

Requirements

• Bachelor’s degree in Biology, Chemistry, Biochemistry or related discipline, or the equivalent education and experience are required
• 3+ years of product management experience in a related field, including product management and product launch experience in the RUO laboratory instrumentation field required
• 2+ years experience in field sales, junior product management, or regional marketing required
• M.B.A. preferred
• Practical experience in common research cytometry applications including apoptosis, cell health, cell counting, cell cycle is preferred.
• Working knowledge of various lab and organizational types, including academic labs, cell therapy manufacturing, clinical research organizations is ideal

Preferred

• Cross-functional team player that can manage and interact with global teams
• Ability to influence stakeholders in other functions
• Mentor/role model for team members
• Strong customer focus with a demonstrated track record of successful customer interactions
• Strong communication (written and verbal), interpersonal, relationship building, analytical, project management and planning skills
• Flow cytometry analyzer and/or sorter experience
• 4-5+ years experience in a similar product management, marketing, or business development role including experience in managing a product line, pricing, and forecasting and supply/demand responsibility
• Self-motivated and a driving force of execution in their current or past organizations
• Willingness to be flexible and adaptable in a complex, dynamic environment
• Able to adapt to changing needs and parameters caused by time, budget, or other constraints typical of a newly formed business and markets