Sr Product and Innovation Communications Manager

Seattle, WA (Hybrid)

$174K/yr – $262K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own external communications strategy for security and resiliency, turning complex cybersecurity topics into credible narratives for CISOs, CIOs, and enterprise buyers, while coordinating executive visibility with cross-functional partners.

  • Shape cross-functional external narratives with Product, Legal, Public Affairs, Security, Marketing, and Communications to align with corporate strategy.
  • Develop executive-ready materials (bylined articles, blogs, talking points, sessions, and media narratives) that drive customer trust and thought leadership.
  • Translate AI-accelerated risk, application security, resilience, and services innovation into clear, differentiated messaging for external audiences.

Job Description

Responsibilities
  • Lead strategic external communications for F5’s Security and Resiliency narrative, including thought leadership, executive visibility, customer trust, services evolution, and regulatory-adjacent topics.
  • Develop executive communications for senior technical and business leaders across product, security, services, marketing, and customer-facing functions.
  • Translate complex topics such as AI-accelerated risk, application security, application delivery, vulnerability management, resilience, customer trust, and services innovation into clear, credible narratives for external audiences.
  • Create high-quality executive communications materials, including bylined articles, blogs, talking points, LinkedIn posts, keynote and session abstracts, media narratives, prep briefs, customer communications, and internal alignment documents.
  • Partner with Product, Services, Legal, Public Affairs, Security, Marketing, and Communications stakeholders to ensure external narratives are accurate, aligned, and strategically useful.
  • Help shape F5’s point of view on emerging cybersecurity and technology trends, with a focus on what matters most to CISOs, CIOs, technical decision-makers, and enterprise customers.
  • Support issues management and customer trust communications related to security, vulnerabilities, regulatory-adjacent topics, and other sensitive external matters.
  • Build strong relationships with executives and subject matter experts to identify timely, differentiated thought leadership opportunities.
  • Ensure communications are aligned to F5’s corporate narrative, product strategy, market positioning, and broader go-to-market priorities.
  • Bring strong editorial judgment to determine when, where, and how F5 should show up externally on priority topics.
Requirements
  • 8–12+ years of experience in communications, public relations, executive communications, product communications, corporate communications, or related fields.
  • Experience in cybersecurity, enterprise technology, cloud, infrastructure, AI, public policy, regulated industries, or other technically complex environments.
  • Proven ability to support senior executives, especially technical, security, product, or services leaders.
  • Strong writing and editing skills with the ability to move across formats, audiences, and levels of technical depth.
  • Demonstrated ability to translate complex technical and security concepts into clear, customer-facing narratives.
  • Strong judgment and comfort working on sensitive topics, including customer trust, vulnerability communications, issues management, regulatory-adjacent narratives, and security-related matters.
  • Ability to operate independently while staying tightly aligned to business priorities, executive direction, and corporate narrative.
  • Executive presence and confidence working directly with senior leaders and cross-functional partners.
  • Strong strategic discipline, with the ability to distinguish between content creation and communications strategy.
  • A collaborative working style and the ability to build trust across teams with different priorities, perspectives, and operating rhythms.
  • A high bar for accuracy, clarity, and credibility.
Preferred
  • Experience supporting cybersecurity, product, innovation, trust, or resilience narratives at an enterprise technology company.
  • Familiarity with CISO, CIO, security practitioner, and technical decision-maker audiences.
  • Experience with AI security, application security, application delivery, cloud, hybrid multicloud, APIs, threat intelligence, or resilience-related topics.
  • Prior experience supporting executive thought leadership programs, media narratives, customer communications, or high-visibility corporate moments.
  • Experience partnering with Legal, Public Affairs, Product, Services, and Security teams on external communications.
  • Ability to bring structure and clarity to ambiguous, fast-moving topics.
Benefits
F5 logo

F5

F5, Inc. (NASDAQ: FFIV) is the global leader that delivers and secures every app. Backed by three decades of expertise, F5 has built the industry’s premier platform—F5 Application Delivery and Security Platform (ADSP) —to deliver and secure every app, every API, anywhere: on-premises, in the cloud, at the edge, and across hybrid, multicloud environments. F5 is committed to innovating and partnering with the world’s largest and most advanced organizations to deliver fast, available, and secure digital experiences. Together, we help each other thrive and bring a better digital world to life.

Founded in 1996
Seattle, Washington, USA
6.1K employees (329 in marketing)