Responsibilities

• Own and develop new strategies for communicating with creators, including lifecycle marketing strategies to attract and retain creators
• Build long-term vision for the creators engagement marketing channel, including prototyping new ideas and working with our social media app partners to unlock new channels to reach creators where they are
• Lead the creator marketing strategy for key retail moments of the year, including high velocity events such as Prime Day.
• Partner with Outbound marketing team and ensure Creators channel receives priority access to new feature launches
• Work closely with product and advocate for tech improvements on roadmaps
• Develop and lead senior-level doc reviews
• Input into senior leader-level documents including regular progress updates, quarterly business reviews, annual planning documents, and more.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Bachelor's degree
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
• Experience in customer lifecycle marketing or partner marketing management

Preferred

• Experience with customer segmentation, profiling, and targeting
• Experience in influencer, affiliate marketing
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.