Sr. Paid Social Strategist

Responsibilities

• Actively research and recommend new paid social platforms, ad formats, and strategies for clients and the department
• Recommend new service models, concepts, and offerings that keep Inflow competitive and clients growing
• Identify when other Inflow services (SEO, CRO, analytics) could add value to a client's results and coordinate with cross-functional team members
• Determine when spend should be adjusted and on which platforms and campaigns
• Own your clients' results — monitor performance, diagnose issues, and make changes proactively when results are off track
• Make recommendations to current client strategies and deliverables that will improve overall performance and strengthen client relationships
• Know your clients' business goals, revenue models, and what drives their decisions
• Ensure client hours and resources are sufficient and determine the best course of action for adjusting scope or expectations
• Plan and prioritize your workload based on allotted resources and their greatest impact on client results
• Translate top-level strategy into clear, actionable campaign builds and optimizations

Requirements

• Agency experience required
• Minimum of 5 years of hands-on paid social experience
• Current knowledge of ecommerce and paid social industry trends
• Demonstrates a willingness and ability to communicate openly, directly, and professionally with clients, cross-functional teams, and leadership
• Self and situational awareness; an ability to "read the room"; a leader and a listener
• Strong data analysis skills — ability to drive action and make recommendations based on performance data
• Experience with client reporting that demonstrates the relationship between effort and results
• Familiarity with different approaches to account structure and knowing when to use one vs. another
• Basic knowledge of website structure, URL structure, and implementation of tracking pixels, remarketing tags, and conversion events
• Strong copywriting skills, especially as it relates to ad copy, landing page content, and campaign goals

Preferred

• Google Analytics 4 experience
• Experience with Search, Display, Remarketing, RLSA, and Shopping campaigns
• Experience managing product data feeds
• Experience with competitive analysis tools such as Semrush, SpyFu, etc.

Benefits

• Paid vacation and sick days
• Half-day Fridays, year round
• Insurance: Health, dental, vision, life, short-term and long-term disability
• 401K with employer contributions
• Health and wellness budget (up to $65/month): gym membership, mental health and wellness support (massage, physical therapy, etc.)
• Monthly internet stipend
• Give Back/Civic Action Days: Time off for voting, political activism, volunteering, and community involvement
• Bonus opportunities
• Continued education budget: $500 annual budget for professional development and learning
• Fully remote — work from anywhere in the US