Responsibilities

• Shape T-Mobile’s paid social strategy across Meta, Snapchat, Pinterest, LinkedIn, TikTok, X, and Reddit, balancing business objectives, audience strategy, and platform best practices
• Develop and maintain channel frameworks for pacing, performance management, optimization, and test-and-learn to maximize ROI
• Lead advanced performance diagnostics, synthesizing signal across MMM, incrementality, platform attribution, and other measurement inputs to build coherent narratives and identify causal factors
• Serve as a strategic thought partner to campaign managers on evaluating performance risks, optimization opportunities, and investment decisions
• Translate channel learnings and best practices into education, guidance, and scalable resources for campaign managers and enterprise stakeholders
• Partner with analytics and ad tech teams to ensure measurement integrity and define reporting and dashboard requirements to shift team focus from assembling data to interpreting insights and driving action

Requirements

• 7+ years of digital advertising experience, whether at an agency, end brand, or technology platform, directly managing and/or overseeing paid social execution
• Experience with the full lifecycle of a digital media campaign from planning to trafficking and campaign setup, QA and launch, ongoing management and optimization, and reporting
• A data-driven and testing-first mindset with proven success in analyzing campaign performance data to drive incremental gains towards business KPIs
• Strong understanding of the paid social platform landscape and ad tech industry
• Dedicated, hard-working, roll-up-your-sleeves attitude, resilient, creative, positive, confident under pressure, strong attention to detail with a relentless focus on quality. Be the calm amidst the chaos
• Comfortable multi-tasking and able to deliver results under tight deadlines in a non-traditional work environment
• Education: Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent is required.

Benefits

• At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don’t stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com .