Responsibilities

• Understand how Finix and competitors show up across Google and AI assistants (ChatGPT, Perplexity, Gemini) and why
• Identify the highest-value queries and questions worth winning in fintech and payments infrastructure, and find and fix gaps in our current visibility
• Understand which sites, communities, and formats search and AI engines trust, and shape what information exists about Finix online
• Research, write, and publish the content, including blog posts, guides, comparison pages, and site copy, that wins those queries and earns trust with search and AI engines
• Partner with Product, Paid Marketing, and subject-matter experts to source the technical detail and proof points that make that content credible
• Build customer stories, case studies, and testimonials that support organic and lifecycle content
• Own email and lifecycle nurture where it supports leads: segmenting and nurturing prospects through the funnel toward sign-up and activation
• Connect visibility, traffic, engagement, sign-ups, and revenu: this role is judged on conversion, not vanity metrics
• Build lightweight systems (Sheets, APIs, scripts, automation tools) to cut manual work and keep tracking clean
• Continuously test new formats, channels, and tools, and scale what works

Requirements

• 5+ years in SEO/organic search or content-led growth for a B2B or SaaS company, with real ownership of traffic-to-revenue outcomes
• Working knowledge of how generative AI and answer engines source and cite information, and a point of view on how to influence it
• Strong writing and editing skills
• Comfort with technical SEO fundamentals (site architecture, crawlability, structured data) and enough scripting/spreadsheet fluency to automate reporting
• A data-driven approach: you explain decisions with numbers, not gut feel
• Hands-on experience with tools like Google Search Console, Ahrefs/SEMrush, or similar

Preferred

• Experience in fintech, payments, or at a hyper-growth B2B SaaS company
• A track record of building or influencing AEO/GEO visibility ahead of the market
• Experience with HubSpot or a comparable marketing automation platform