Responsibilities

• Own and execute the end-to-end paid acquisition strategy for sourcing expert contributors across specialized domains
• Manage ad channel strategy across LinkedIn and other paid channels — including ad deployment, budget allocation, audience targeting, and creative iteration
• Work with engineering and analytics to ensure that we have proper data attribution across all channels and campaigns, while driving deeper understanding around organic traffic
• Align with associates and coordinate with cross-functional partners to ensure rapid deployment and updates to campaigns
• Shift our operating model from reactive to proactive: develop clear growth signals from sales pipeline data, translating confirmed demand and unconfirmed opportunities into actionable sourcing targets by domain
• Design and own the growth operations dashboard in partnership with Analytics, covering marketing-layer metrics (impressions, clicks, cost per sign-up) and platform-layer metrics (activation rate, CAC, domain match rate)
• Manage weekly campaign performance reporting: flag underperforming campaigns, recommend budget reallocation, and surface spend efficiency trends to leadership

Requirements

• 5+ years of experience in growth operations, performance marketing, demand generation, or related roles in high-growth or operationally complex environments
• Proven experience managing paid acquisition campaigns at scale — ideally across LinkedIn, job boards, or talent/marketplace platforms
• Experience building demand forecasting models, including scenario-based planning (conservative/base/aggressive)
• Strong analytical skills using SQL
• Track record of managing or coordinating cross-functional teams to execute campaign operations at speed
• Prior experience with operations-heavy business models such as marketplaces, on-demand services, staffing, or workforce platforms
• Ability to bring structure and clarity to ambiguous problem spaces — comfortable building processes from scratch in imperfect systems
• Excellent written and verbal communication skills, with experience presenting spend efficiency and growth metrics to senior stakeholders
• Entrepreneurial mindset with high ownership, strong prioritization skills, and a bias toward action

Benefits

• Snorkel also includes benefits (including medical, dental, vision and 401(k)).