Sr Media Specialist

Minneapolis, MN (On-site)

$70K/yr – $80K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own external paid media across a SaaS client portfolio with end-to-end ownership of planning, execution, optimization, and reporting to drive client outcomes.

  • Media Strategy & Execution: Build and optimize PPC and Display campaigns, manage budgets and bids, and prioritize keywords and ASINs to meet client goals.
  • Client and Stakeholder Leadership: Lead reviews, align with Account Managers, and deliver proactive updates and strategic recommendations.
  • Tools, Analysis & Reporting: Be the Pacvue expert, generate weekly trend-based insights, and translate data into actionable next steps.

Job Description

Own the end-to-end paid media program for a portfolio of SaaS clients, driving planning, execution, optimization, and clear reporting to move business metrics.

  • Media Strategy & Execution: Build and optimize PPC and Display campaigns, manage budgets and bids, and choose keywords and ASIN priorities aligned with client goals.
  • Client and Stakeholder Leadership: Lead media reviews with clients, partner with Account Managers, and deliver proactive updates and strategic recommendations.
  • Tools, Analysis & Reporting: Act as the go-to expert for Pacvue and similar platforms, compile weekly trend-heavy reports, and surface actionable insights.
Market Performance Group logo

Market Performance Group

3.6 Glassdoor

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. With unparalleled depth and breadth of omnichannel operating experience, MPG builds and activates strategies that synergistically drive brand sales performance across both eCommerce and Brick & Mortar retailers. The company leverages the expertise of seasoned manufacturer and retailer experts with significant experience delivering top-line revenue and bottom-line profit. Its highly regarded team of 400+ strategy and commercialization professionals combine leading-edge omnichannel expertise with strategic consumer, category, and marketplace insights to create competitive advantage and drive profitable growth for CPG brands. Whether focused on game-changing business strategies or go-to-market executional support, MPG has built a strong reputation as a trusted partner and valuable resource to health & wellness, food & beverage, and retail giants, along with leading private equity firms and their operating companies. MPG offers best-in-class, end-to-end capabilities and integrated solutions for a wide range of strategy and commercialization needs. These include Strategy & Business Consulting, Omnichannel Strategy & Services, Business Analytics & Insights, Consumer Marketing & Retail Activation, Order to Cash/3 PL and FleXforce®, for short- or long-term, plug-and-play support for marketing, sales strategy and other capability areas. #marketing #digitalmarketing #ecommerce #retailmedia #omnichannel #marketingstrategy #consulting #analytics #insights #shoppermarketing #branding #gotomarket #cpg #cpgindustry

Founded in 2002
Princeton Junction, New Jersey, US
695 employees (155 in marketing)
63% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
3.7K
Traffic Source Mix
Search
31.2%
Direct
45%
Referral
7.7%
Social
14.3%
Paid
1.6%

Headcount Trend

Current headcount: ~707

Marketing Team

Marketing Team Size
138 (20% of company)
Median Career Experience
15 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Jan 2021
    Private Equity

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