Sr. Media Planner, Investment & Strategy at IW Group Inc. | Los Angeles, CA | $105K/yr – $115K/yr

IW Group Inc.

Sr. Media Planner, Investment & Strategy

Los Angeles, CA (Hybrid)

$105K/yr – $115K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and orchestrate cross-channel media strategy with data driven decisions and strong channel ownership to deliver client business outcomes.

Lead integrated media strategies that align with objectives, audience insights, and cultural intelligence.
Turn briefs into strategic media frameworks and actionable recommendations across digital and traditional channels.
Partner with strategy, analytics, and creative teams to ensure campaigns are integrated and performance focused.

Job Description

Responsibilities

Lead the development of integrated media strategies aligned with client objectives, audience insights, cultural intelligence, and business goals.
Translate campaign briefs into strategic media frameworks and actionable recommendations across digital and traditional channels.
Develop media plans encompassing paid social, search, display, video, CTV, YouTube, audio, OOH, programmatic, and emerging platforms.
Evaluate market conditions, competitive activity, consumer behavior, and industry trends to inform media recommendations.
Partner with internal teams to ensure media strategies are aligned with broader marketing and communications objectives.
Identify innovative opportunities, emerging platforms, and AI-enabled solutions that drive campaign effectiveness.
Develop strategic budget allocation recommendations across channels and tactics to maximize campaign performance.
Lead media investment analysis and provide recommendations that balance efficiency, reach, engagement, and business outcomes.
Support vendor negotiations, rate evaluations, added-value opportunities, and media partnerships.
Maintain oversight of campaign budgets, pacing, actualization, and financial stewardship.

Note

IW Group Inc.

Founded in 1990, IW Group, Inc. is a marketing and communications firm that specializes in reaching the growing multicultural market in the United States. The agency prides itself in the ability to provide timely strategic counsel and deliver quality results for the corporations and organizations it represents. With offices in Los Angeles, San Francisco and New York, IW Group’s capabilities include advertising, public relations, corporate and community relations, events marketing, partnership marketing programs, market research, interactive, social media and cultural awareness training.

Founded in 1990

Los Angeles, California, USA

162 employees (45 in marketing)

iwgroup.agency