Responsibilities

• - Assist with the development and implementation of marketing strategies for assigned business unit through strategic marketing campaigns to drive brand awareness, market saturation, and deliver superb customer experiences.
• - Support marketing and sales departments through collaboration, ensuring alignment with internal and external stakeholders during implementation of marketing campaigns, projects, and/or initiatives.
• - Develop and drive successful go-to-market plans to include identifying customer needs and market trends, conducting market research and competitive analysis, identifying growth opportunities, and developing compelling messaging and positioning for our products and solutions (new and sustaining).
• - Create and implement marketing campaigns to drive customer engagement and adoption; assisting with pipeline build and promotions.
• - Develop and execute lead generation initiatives, including but not limited to content marketing, webinars, events, and partnerships.
• - Drive the creation of high-quality content, highlighting cost savings, equipment availability, and access to the latest models across digital and traditional channels.
• - Present marketing strategies to executive management, business unit managers, and/or sales representatives.
• - Collaborate with our digital marketing team to manage digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to increase brand visibility and drive engagement.
• - Work in partnership with the Sales team with the necessary tools, materials, and resources to effectively communicate value proposition to customers.
• - Support overall marketing function through the attendance of marketing and sales events and/or meetings with OEM, business units, vendors, etc.

Requirements

• - Construction equipment rentals experience required
• - Experience in B2B product marketing or product management
• - Understanding of traditional and emerging marketing channels
• - Proficient in problem-solving and strategic, critical thinking
• - Professional judgement and decision-making ability
• - Data mining and analysis skills to effectively report key performance indicators, forecast performance, and identify trends and challenges
• - Ability to think creatively and innovatively
• - A high level of diligence and good organizational skills
• - Effective written and verbal communication skills
• - Able to interpret business needs and opportunities into strategic marketing action and support