Sr Marketing Specialist, Property Marketing at CBRE | San Francisco, CA | $85K/yr – $92K/yr

Sr Marketing Specialist, Property Marketing

San Francisco, CA (On-site)

$85K/yr – $92K/yrSenior Level4+ years expFull time

Posted 2 months ago

Job Summary

Own the end-to-end property marketing support, partnering with sales to shape strategy, messaging, and collateral that meet brand and legal standards.

Lead cross-functional delivery from strategy through assets to ensure on-time, accurate property marketing for listings.
Coordinate with brokers and designers to craft client-specific branding, messaging, and collateral across brochures, eblasts, websites, and OM materials.

Job Description

Build meaningful relationships with our sales teams, learn their property marketing process and preferences, and be seen as a trusted partner.
Work with sales teams to determine the correct marketing strategy for their listings and connect them with the appropriate property marketing strategy and resource model.
Come to the table with great marketing ideas, concepts and solutions for executing cutting-edge ideas.
Provide messaging, light copyrighting, branding and marketing ideas.
Manage the creation of collateral to market our commercial real estate listings including brochures, eblasts, websites, signage, offering memorandums, and more as-needed.
Oversee all projects from start to finish, working with our regional Design Team to execute the deliverables – maintain schedule of active projects using our project management platform, outline creative briefs, research and source content, work with vendors as appropriate, communicate what is needed for each project with designers.
Manage outsourced graphic support (maps, site plans, stack plans, etc.)
Ensure CBRE brand and legal requirements are met.
Ensure deadlines and expectations are met.

Provide quality control on projects by reviewing and proofing for errors or unacceptable standards.
Craft creative messaging, themes, and key differentiators around property marketing efforts.
Attend and actively contribute to kick-off strategy, status, follow-up/debrief, and presentation preparation meetings.
Work closely with graphic design team to develop client-specific design approaches. Acts as a liaison between brokers and designers to determine the appropriate branding and messaging for presentations/proposals
Make light design edits to existing materials as needed.
Interview brokers, subject matter experts, and other team members across the organization to elicit the knowledge required to generate content.
Have a broad knowledge of own job discipline and some knowledge of several job disciplines within the function.
Lead by example and model behaviors that are consistent with CBRE RISE values. May convince to reach an agreement.
Impact the quality of own work and the work of others on the team.
Work primarily within standardized procedures and practices to achieve objectives and meet deadlines.
Explain complex information to others in straightforward situations.

Bachelor’s Degree preferred with 4-5 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
Prior experience with data visualization tools.
Broad knowledge of Marketing Research and some knowledge of several job disciplines within the function.
Understanding of existing procedures and standards to solve slightly complex problems.
Ability to analyze possible solutions using technical experience to apply appropriate judgment and precedents.
In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.