Sr. Marketing Specialist, Brand IMP

Kohler, WI (On-site)

$84K/yr – $128K/yrSenior Level2+ years expFull time

Posted 4 days ago

Job Summary

Own and drive brand activation planning and delivery across cross-functional teams, including content development, KPI tracking, and internal communications, while coordinating calendars and campaigns.

Job Description

Responsibilities

  • Drives or supports brand management activations in accordance with the Annual Integrated Marketing Plan inclusive of brand plans, objectives, identity, execution of sales materials & trainings, media/owned content development, and events, execution.
  • Explores consumer, marketing trends and best practices to contribute towards planning marketing initiatives.
  • Coordinates marketing activations across cross-functional teams to execute small/large brand & marketing advertising campaigns.
  • Develops, maintains, and manages Marketing activation calendar and timelines.
  • Develops, manages, and tracks content needs across product launches and other marketing content development initiatives.
  • Reviews brand communication materials to ensure marketing objectives and brand standards & compliance.
  • Supports KPI tracking, measurement and analysis of in-market performance across brand, business, and campaign metrics.
  • Build templates for presenting data and insights in internal and external presentations.
  • Supports/leads internal communications for campaigns & marketing programming.
  • Supports/leads organization of Marketing Team Meetings and Engagement initiatives.

Requirements

  • University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
  • 2+ years of experience in Marketing, Communications, or related field preferred.
  • Ability to adapt quickly to change and deliver results.
  • Ability to work independently and autonomously.
  • Must have strong problem-solving skills.
  • Excellent communication (both verbal and written) and interpersonal skills.
  • Ability to prioritize workload and self-manage projects, handle multiple tasks, and own timelines.
  • Proficient in Microsoft Office Applications.

Benefits

  • We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.
  • We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation.
Kohler Co. logo

Kohler Co.

We’re a community of creators. Status quo busters. Difference makers. For more than 150 years, we’ve built our business on a singular mission—helping people live gracious, healthy, and sustainable lives. Thanks to the passion, craftsmanship, and ingenuity of our associates around the world, our business has expanded across the globe with a diverse portfolio of brands. Today, we’re one of America’s oldest and largest privately held companies. We manufacture smart kitchen & bath products and host world-class hospitality experiences. At 30,000 strong, we’re the driving force behind so much meaningful progress as we strive to #BecomeMoreAtKohler—individually and together. We’re unafraid of bold action and inspired to design better tomorrows. Here’s to the next 150 years. Learn more about Kohler's hiring practices to help you avoid recruitment fraud: https://www.kohlercompany.com/careers/how-we-hire/recruitment-fraud/

Kohler, Wisconsin, USA
14K employees (1,126 in marketing)

Salaries

Posted range

$84K/yr – $128K/yr

Taken straight from the job posting.

See all Kohler Co. salaries

Traffic Signals

Monthly Visitors
51.7K
Monthly Google Ads Budget
$5.6K
Traffic Source Mix
Search
47.2%
Direct
44.8%
Referral
5.7%
Social
1.5%
Paid
0.7%

Headcount Trend

Current headcount: ~14.2K

Recent News

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Sr. Marketing Specialist, Brand IMP

Kohler Co. · Kohler, WI · On-site