Responsibilities

• Develop and execute a search-led content strategy aligned to business priorities, customer needs, and high-intent queries
• Identify and prioritize customer questions, use cases, and problem statements to inform content creation
• Create and optimize content for AI-driven search environments (AEO), including featured snippets, AI summaries, and conversational interfaces
• Partner with SEO/Web team to ensure content is optimized for technical SEO, structure, and discoverability
• Build and scale content hubs and topic clusters to establish authority in priority areas
• Translate technical product and engineering concepts into clear, customer-focused content
• Leverage performance data and insights to continuously test, learn, and optimize content effectiveness
• Ensure content is reusable across channels including web, email, eCommerce, and sales enablement
• Serve as the AI champion within the Demand Generation team, identifying and implementing innovative approaches to improve content development efficiency, scalability, and quality

Requirements

• Bachelor’s degree in Marketing, Communications, Engineering, or related field
• 4+ years of experience in content strategy, SEO, digital marketing, or related field
• 1+ years of experience developing content for technical or industrial products
• 1+ years of experience in SEO fundamentals and content optimization
• 1+ years of experience in AI-driven search platforms and evolving search behavior
• 1+ years of experience translating complex technical concepts into clear, compelling messaging
• 1+ years of experience working cross-functionally with marketing, product, and engineering teams
• Analytical mindset with experience using tools such as GA4, SEMrush, or similar platforms
• Bias for action: Moves quickly from insight to execution; tests, learns, and iterates in fast-changing AI and search environments
• Navigates ambiguity: Comfortable making decisions with incomplete information as platforms, algorithms, and customer behavior evolve

Benefits

• Ingersoll Rand is embraced a culture of personal ownership — taking responsibility for our company, our communities, and our environment, as well as our individual health and well-being. Our comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health, ensuring that together, we can continue to make life better. Our range of benefits includes health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs. Additionally, we provide life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings.
• Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.