Sr. Marketing Specialist (ABM)
USA (Remote)
Posted 2 weeks ago
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Job Summary
Own and optimize multi-channel ABM campaigns while enforcing information security and data privacy, partnering with sales and field teams to drive target account engagement and pipeline impact.
- Lead ABM program design, execution, and optimization across 1:1 to 1:Many configurations
- Collaborate with sales/field marketing on account selection, timing, and activation
- Monitor engagement, conversions, and ROI with dashboards and data-driven adjustments
Job Description
Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
- Execute multi-channel ABM campaigns aligned to priority accounts, buying groups, and growth objectives
- Partner closely with sales and field marketing to align on account selection, campaign timing, and activation plans
- Design and run 1:1, 1:Few, and 1:Many ABM programs using personalized digital, content, and paid tactics
- Translate sales insights, intent signals, and performance data into targeted messaging and campaign adjustments
- Coordinate campaign planning, creative development, and execution with internal teams and agency partners
- Manage and optimize paid campaigns across social, search, display, and intent-based platforms
Preferred
- Strong experience in B2B demand generation or account-based marketing
- Hands-on experience with ABM platforms, CRM, and marketing automation tools
- Experience with Anthropic’s Claude and OpenAI ChatGPT, among other AI tools
- Solid understanding of B2B buying groups and complex sales cycles
- Comfortable operating at both strategic and tactical levels
- Strong project management and cross-functional collaboration skills
- Data-driven mindset with experience interpreting performance insights
- Clear communicator who thrives in fast-paced, team-oriented environments
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. We drive success for the world’s biggest brands with award-winning solutions: AI, Data, Analytics Digital Commerce Experience Innovation & Design Enterprise Digital Transformation Marketing Activation & Loyalty Digital Product & Platform Engineering Cloud Enablement & Modernization We collaborate with top tech leaders to pioneer solutions in a dynamic digital world: Adobe AWS Microsoft Salesforce Google ...and more! Our SMEs tailor solutions to meet your industry’s unique needs and goals:Consumer Goods Financial ServicesHealthcareIndustrial & ManufacturingLogisticsMedia, Entertainment, TechnologyRestaurant & ConvenienceRetailTelecommunicationsTravel & Hospitality


















