Sr. Marketing Program Manager at Stanford University | Stanford, CA | $114K/yr – $138K/yr

Sr. Marketing Program Manager

Stanford, CA (Hybrid)

$114K/yr – $138K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own social storytelling and creator-program management to drive awareness and apply conversion for prospective students, balancing multi-channel content, student voices, and cross-team collaboration.

Build and scale a multi-platform social content engine (TikTok, LinkedIn, Instagram, web) that turns passive viewers into engaged applicants.
Foster a student content creator network and brand ambassador program, providing training and creative autonomy to share authentic experiences.
Translate performance data and audience insights into repeatable playbooks and platform launches that accelerate awareness and applications.

Job Description

Develop and execute new marketing strategies and programs to reach prospective students and move them through awareness to consideration and application.
Support the GSB Admissions upper funnel marketing strategy to reach applicants with relevant content through development of a social media marketing program and playbook.
Launch campaigns that spark conversation, not just applications. Create upper-funnel campaigns that generate genuine engagement and community buzz, turning passive viewers into active participants in the GSB story.
Launch and manage relevant GSB Admission social media accounts (e.g. TikTok) from conception to launch and growth.
Gather learnings and insights to create social media playbooks for continued growth, as well as new platform launches.
Incubate, recruit, train and oversee the GSB student content creator community to develop authentic storytelling on behalf of the GSB.
Design and lead a groundbreaking program that transforms current GSB students into content creators and brand ambassadors, giving them the tools, training, and creative freedom to showcase their real experiences across TikTok, Instagram, LinkedIn, and more.
Oversee the production of short-form video content supporting GSB Admissions initiatives across multiple social channels.
Use data and insights to recommend new approaches to drive engagement with target audiences, on different social channels.
Work closely with GSB Admissions leadership, team members, and other GSB teams (Comms, Marketing MBA and MSx Programs, Career Management Center and more) to brainstorm, connect and collaborate.

Bachelor’s degree and five years of relevant experience; or a combination of education and relevant experience.
Previous experience in program and/or services marketing.
Ability to drive cross-functional groups toward a common goal.
Experience with project management and the ability to manage multiple projects simultaneously.
Understands how to implement integrated marketing programs across channels including digital and print.
Experience with market research and data analysis.
Demonstrated problem solver.
Excellent written and oral communication and presentation skills.
Ability to work a hybrid schedule.
Ability to work occasional evenings and weekends.

MBA welcome but not required.
Experience using social media platforms is preferred and a willingness to learn new tools as needed.
Functional experience in program management is desirable.
Experience in marketing preferred and in higher education is also desirable.

Stanford University provides a competitive salary, comprehensive benefits, professional development opportunities, and a culture grounded in collaboration, innovation, and impact.

Stanford University

4.3 Glassdoor

Stanford is a place of discovery, creativity and innovation located in the San Francisco Bay Area on the ancestral land of the Muwekma Ohlone Tribe. Dedicated to our founding mission—benefitting society through research and education—we are working toward a sustainable future, accelerating the impact of research with external partners, catalyzing discoveries about ourselves and our world, and educating students as global citizens. Our main campus, which welcomed its first class in 1891, is now home to 650+ student organizations, 36 varsity athletic teams, 20 libraries, 21 living Nobel laureates, 18 interdisciplinary research institutes, seven schools, and a vibrant arts scene. More than 9,000 graduate students and 7,000 undergraduates pursue studies at Stanford each year. Our financial aid program, one of the most generous in the nation, makes it possible for any admitted undergraduate to attend without taking on student debt.

Founded in 1994

Stanford, California, USA

28K employees (1,078 in marketing)

stanford.edu

82% recommend to a friend

77% CEO approval