Responsibilities

• Lifecycle & Cross-Platform Operations: Collaborate with cross-functional teams to architect and implement scalable operating models to support the end-to-end campaign & event lifecycle, from initial strategy and planning through execution, measurement, and optimization, ensuring seamless integration across various functions and geographies
• Monitor HubSpot-Salesforce sync health as it affects marketing, triage sync errors, flag field mapping, overwrite, and timing issues, and bring documented change requests and downstream impact to GTM Systems
• Keep HubSpot Lifecycle Stage and native HubSpot functionality (ad conversion events, suppression lists, segmentation, funnel reports) aligned with the Salesforce lifecycle object so downstream programs don't break
• Lead definitions and entry/exit criteria for marketing-owned stages, and partner with Sales, RevOps, and GTM Systems on handoff criteria and SLAs; represent Marketing in lifecycle governance and drive adherence in HubSpot post-launch
• Diagnose cross-system issues end to end (a contact stuck in a stage, a requalification that didn't fire, a report that won't tie out) and drive them to resolution
• Marketing Process & Campaign Operations: Own the operational design of marketing programs within our GTM stack: HubSpot, Salesforce, Cvent, Gong, Spekit, Clay, and other AI tools
• Support Demand and Field Marketing team on operating cadences and processes, including monthly and quarterly business reviews, annual planning, budget and resource allocation, org-wide goal setting, and communications
• Design scoring models and MQL criteria across the marketing lifecycle
• Own the day-to-day execution of marketing programs, including: List pulls, segmentation, and audience building across personas and industries; Campaign setup, QA, and deployment across channels; A/B testing and multivariate experiments to optimize campaign performance; Webinar and event operational support
• Build and optimize ABM programs in HubSpot, including in-market account identification, segmentation frameworks, and targeted outreach across personas and industries

Requirements

• 6+ years in marketing operations in a high-growth B2B SaaS company
• Deep, hands-on experience in HubSpot (Marketing Hub + CRM) and Salesforce
• Direct experience operating a Salesforce-Hubspot integration
• Advanced Salesforce knowledge, including custom objects, Contact-only data models (no Lead object), and reporting
• Experience with a custom lifecycle or funnel object, whether custom-built or through a tool
• Has designed and run recycle and requalification processes, and funnel reporting that handles contact re-entry
• A track record of leading a lifecycle redesign, CRM integration cleanup, or similar cross-platform initiative from requirements through adoption
• Hands-on experience with Clay — including building workflows, enrichment pipelines, and prompt-based automations
• Familiarity with AI tooling and prompt engineering; comfort experimenting with new tools and workflows to drive efficiency
• Highly detail-oriented with strong execution skills; you notice when something’s off

Benefits

• Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
• Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
• Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.