Responsibilities

• Digital & Campaign Execution - Oversee development of complex digital projects (CTV, CRM email campaign and other omnichannel programs) in collaboration with creative agencies and Digital Lead. - Lead execution of patient-facing digital campaigns across websites, email/CRM, social media, paid media, and emerging channels. - Manage day-to-day performance of branded and unbranded websites, optimizing UX, content, monitor metrics and analytics. - Support search engine optimization (SEO), search engine marketing (SEM), and digital media strategies to drive awareness and engagement. Cross-Functional Collaboration - Partner with brand marketing, medical affairs, compliance, and patient advocacy colleagues to deliver high-quality programs. - Navigate medical/legal/regulatory (MLR) review processes to ensure content and campaigns are brought to market efficiently and compliantly. - Act as the digital marketing lead in cross-functional project teams, ensuring alignment with broader brand objectives. Innovation & Patient Engagement - Identify and evaluate new digital channels, technologies, and engagement tactics to enhance the patient and caregiver experience. - Partner with patient advocacy groups and external stakeholders to integrate authentic patient perspectives into campaigns. Analytics & Optimization - Monitor KPIs and campaign performance to assess effectiveness and ROI. - Provide insights and recommendations to optimize ongoing and future programs. - Manage and track budgets for assigned programs, ensuring investments deliver measurable impact.

Requirements

• o Bachelor’s degree in Marketing, Business, Communications, or related field required.
• o MBA or advanced degree preferred.
• II. 6+ years of progressive marketing experience within the pharmaceutical, biotech, or healthcare industry.
• o Minimum 3 years in digital or patient marketing, preferably in oncology or specialty care.
• o Experience managing agencies, budgets, and cross-functional teams.
• o Strong knowledge of digital marketing strategies (web, CRM, SEO/SEM, social media).
• o Familiarity with regulatory/legal (MLR) processes in healthcare marketing.

Preferred

• MBA or advanced degree preferred.

Benefits

• Servier also offers a competitive and comprehensive benefits package that includes benefits such as medical, dental, vision, flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off), 401(k), life and disability insurance, recognition programs among other great benefits (all benefits are subject to eligibility requirements).  For more information on our benefits, please visit this link .