Sr. Marketing Media Specialist at Mitsubishi Motors North America, Inc. | Franklin, TN | $90K/yr – $100K/yr

Sr. Marketing Media Specialist

Franklin, TN (Hybrid)

$90K/yr – $100K/yrSenior Level5+ years expFull time

Posted 6 months ago

Job Summary

The role centers on operational marketing media management, ensuring accurate, data-driven campaigns across multiple channels. It emphasizes trafficking, data quality, tagging governance, and performance optimization in collaboration with the AOR and internal teams. Requirements include 5+ years in paid media operations and GA4 tagging, with preferred background in CTV/OTT and brand safety.

Job Description

Responsibilities

The Sr. Marketing Media Specialist is the operational backbone of our paid media program, ensuring our national campaigns run accurately, efficiently, and with strong data integrity.
Sitting at the intersection of media buying, analytics, and executional excellence, you will translate strategy into precise, well‑orchestrated operations across channels.
Role Summary: In this role, you will manage the systems, tagging structures, pacing, and optimization workflows that keep campaigns performing on plan—while partnering closely with our Media Agency of Record (AOR) and internal teams to deliver reliable data and actionable insights.
You’ll be hands‑on in the platforms, meticulous in the details, and essential to ensuring every campaign launches clean, tracks correctly, and performs to its fullest potential.
This role reports to the Sr. Manager, Media and Analytics.
Campaign Operations & Trafficking Oversee trafficking workflows managed by the Media Agency of Record; perform QA to ensure accuracy prior to launch.
Ensure creative and tracking assets meet all tagging and naming requirements.
Maintain pacing and budget trackers and support delivery and billing reconciliation.
Data Quality, Tagging & Governance Own tag accuracy, naming conventions, Google Analytics 4 (GA4) taxonomy, and Marketing Mix Modeling (MMM) input hygiene.
Deliver clean, consistent performance datasets to cross‑functional partners.

Requirements

5+ years of experience in paid media operations across at least two channels, such as connected television/over‑the‑top streaming (CTV/OTT), online video, paid social, programmatic/display, or search.
Strong skills in Microsoft Excel and Microsoft PowerPoint.
Experience partnering with agencies and navigating trafficking workflows.
Understanding of brand safety standards, viewability requirements, and invalid traffic (IVT) best practices.
Hands-on experience with Google Analytics 4 (GA4) taxonomy, tagging practices, and basic Marketing Mix Modeling (MMM) and attribution inputs.

Preferred

Bachelor’s degree in Marketing, Business, Analytics, Communications, or equivalent professional experience.
Hands‑on experience with Campaign Manager 360, Display & Video 360, Search Ads 360, Google Ads/YouTube, and Meta Ads Manager.
Experience buying and optimizing connected television/over‑the‑top streaming (CTV/OTT) with strong brand safety and invalid traffic (IVT) controls.
Background in the automotive industry or multi‑location retail.

Benefits

Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
Hybrid Working Environment: Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.