Sr. Marketing Manager, SureCare - Remote

Marlborough, MA (Remote)

$130K/yr – $216K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive global product and service marketing for SureCare®, turning VOC insights into launches and ongoing lifecycle plans.

  • Own cross-functional marketing from concept to launch for SureCare® offerings.
  • Must-have: Turn VOC and market research into product requirements.
  • Standout: Lead global launches and lifecycle management in a matrix organization.

Job Description

Responsibilities

  • Serve as the marketing core team member on cross-functional product development teams for SureCare®.
  • Lead upstream marketing activities including opportunity assessment, market sizing, and customer/segment needs definition.
  • Provide portfolio and roadmap input for SureCare® products and services.
  • Conduct market research to quantify market size, assess trends, and identify growth opportunities across divisions and geographies.
  • Collect and synthesize Voice of Customer (VOC) and KOL insights to define and prioritize product and service requirements, features, and performance criteria.
  • Perform in-field customer visits and observations to refine problem statements, validate needs, and assess market attractiveness and prioritization.
  • Partner with R&D and Commercial to: Translate unmet service needs into clear design inputs and specifications; Shape serviceability requirements in product design; Support validation plans and activities for new offerings.
  • Build and maintain a robust competitive landscape fact base (product, service, pricing, and business model intelligence).
  • Lead service-related product lifecycle management strategies, including portfolio optimization and prioritization.
  • Collaborate on Unifi Connect development and other digital/service platforms.

Requirements

  • 7+ years of product and/or service marketing experience (upstream and downstream), preferably in healthcare, medtech, or a similarly complex B2B environment.
  • Travel ~35% (including international).
  • Bachelor’s degree in Marketing, Business, Engineering, or a related field required.
  • Proven track record of conducting market research and VOC/KOL engagement.
  • Translating customer needs into product/service requirements.
  • Developing and executing global launch and go-to-market plans.
  • Building and delivering sales training and enablement programs.
  • Experience operating within a global or regional matrixed organization and collaborating across multiple functions.
  • Strong analytical capability to conduct market sizing, opportunity assessments, and competitive analysis.

Preferred

  • MBA or advanced degree strongly preferred.
  • Experience with service-based or subscription offerings, digital/service platforms, or design for serviceability is strongly preferred.

Benefits

  • Comprehensive training and continued development.

Hologic, Inc.

We’re an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day. While we discover and develop groundbreaking products and services that benefit everyone, we are especially passionate about those that advance women’s health and well-being. This allows us to be a company that prospers, grows and empowers women to experience healthier lives.None of this would be possible without the talent, skills and aspirations of our employees. Their expertise and dedication to developing and sharing more robust, science-based certainty drives our increasingly global presence, as well as a pipeline that responds to the unmet health and wellness needs of women, families and communities.What powers our growth across Breast & Skeletal Health, Diagnostic Solutions, and GYN Surgical Solutions is also what differentiates us: the exceptional and clinically proven ability of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by always challenging ourselves to improve health through better technology, education and market access. Our goal is to minimize doubt and maximize the confidence our customers and their patients have in their decisions and diagnoses.We work toward this goal every day, always aware that in an increasingly complex and competitive global environment, we must continually earn the trust of our customers and their patients. By focusing on women’s health while still delivering health benefits to everyone, we are setting a new standard of excellence that is strengthened by purpose, driven by passion and brought to life by our promise of more certain early detection and better health outcomes. To view our community guidelines, visit: www.hologic.com/social-media

Founded in 1985
Marlborough, Massachusetts, USA
6.6K employees (275 in marketing)

Traffic Signals

Monthly Visitors
142.3K
Monthly Google Ads Budget
$2.3K
Traffic Source Mix
Search
47.1%
Direct
37.7%
Referral
8.5%
Social
5.6%
Paid
0.9%

Headcount Trend

Current headcount: ~6.6K

Marketing Team

Marketing Team Size
213 (3% of company)
Median Career Experience
14 years
Median Tenure
4.8 years

Funding

Total Funding
$450M
Last Raise
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Private Equity
  • Jul 2025
    Post IPO Debt • $2.4B
  • Nov 2010
    Post IPO Equity • $450M

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