Responsibilities

• Drive brand growth, increase market visibility, generate qualified leads and maximize marketing ROI.
• Marketing Strategy: Develop and execute the company's marketing strategy, aligned with overall business objectives. Define market segments, identify opportunities and establish measurable objectives for the marketing team.
• Brand Development: Manage the creation and maintenance of brand identity, ensuring it is communicated effectively across all channels and touch points.
• Digital Marketing: Manage digital marketing strategy, including social media, SEO, online advertising, content marketing and other digital initiatives.
• Analytics and Measurement: Evaluate the effectiveness of marketing strategies and tactics by tracking relevant KPIs and analyzing data. Use the information gathered to make continuous adjustments and improvements to the marketing strategy.

Requirements

• - Previous experience in marketing roles
• - Studies in Marketing, Communications, Business Administration or related field (preferred).
• - In-depth knowledge of traditional and digital marketing strategies.
• - Strong analytical skills and ability to make informed data-driven decisions.
• - Excellent verbal and written communication skills.
• - Creativity and innovative mindset.
• - Knowledge of the industry or market in which the company operates.

Preferred

• Studies in Marketing, Communications, Business Administration or related field (preferred).