Sr. Marketing Manager, Mega Projects

Responsibilities

• Develop and execute integrated marketing plans supporting the growth objectives of the Megaprojects business and targeted industry verticals.
• Partner with Sales, Product Management, Business Development, and Marketing leadership to align marketing priorities with commercial objectives and growth initiatives.
• Support market research, customer analysis, competitive assessments, and industry trend evaluations to identify growth opportunities and support strategic planning.
• Develop and maintain a deep understanding of customer needs, market dynamics, competitive positioning, and industry challenges across target verticals.
• Identify and manage strategic partnerships, industry associations, and market engagement opportunities that strengthen the Watts brand and market presence.
• Lead voice-of-customer initiatives, customer interviews, testimonial programs, and market feedback processes to support customer-centric decision making.
• Lead the planning, execution, and optimization of integrated multi-channel marketing campaigns across digital, social media, email, events, public relations, content marketing, and customer engagement channels.
• Support account-based marketing (ABM) initiatives designed to increase engagement and market penetration with key customers and strategic accounts.
• Develop campaign strategies, messaging frameworks, content plans, and promotional activities aligned with business objectives and target audiences.
• Ensure consistency and alignment globally of messaging across customer-facing communications and sales enablement activities.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 7 years of experience in Marketing, Marketing Communications, Product Marketing, Strategic Marketing, Brand Marketing, Demand Generation, or related disciplines.
• Minimum of 3 years of experience leading people, projects, programs, or cross-functional initiatives.
• Demonstrated success developing and executing integrated marketing campaigns that drive measurable business results.
• Experience supporting B2B marketing strategies, customer engagement programs, and commercial growth initiatives.
• Strong understanding of account-based marketing (ABM), digital marketing, customer journey development, and lead generation concepts.
• Experience supporting product launches, commercialization efforts, and go-to-market initiatives.
• Strong project management, organizational, and prioritization skills.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong analytical skills with experience evaluating marketing effectiveness and campaign performance.

Preferred

• Experience supporting Data Center, Semiconductor, EV/Battery, Commercial Construction, or Industrial markets.
• Experience with Salesforce, Marketo, HubSpot, Pardot, or similar CRM and marketing automation platforms.
• Experience with SEO, SEM, GEO/AEO, digital advertising, content marketing, and demand generation programs.
• Experience developing thought leadership initiatives and industry engagement programs.
• Experience supporting direct and channel sales organizations.
• MBA or advanced degree in Marketing, Business Administration, Communications, or a related field

Benefits

• Competitive compensation based on your skills, qualifications and experience
• Comprehensive medical and dental coverage, retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays and Paid Time Off
• Continued professional development opportunities and educational reimbursement
• Additional perks such as fitness reimbursements and employee discount programs
• Learn more about our benefit offerings here: https://tapintowattsbenefits.com/