Sr Marketing Manager - Measurement Capabilities & Evolution

Mooresville, NC (Remote)

$116K/yr – $195K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

Own and drive Lowe's Media Network measurement roadmap and elevate advertiser insights through scalable, cross-channel reporting.

  • Own measurement roadmap and capabilities
  • Collaborate with Product, Tech, Data to deliver scalable platforms

Job Description

Responsibilities

  • Own and drive the long-term measurement capability roadmap, ensuring Lowe's Media Network maintains industry-leading measurement solutions and methodologies.
  • Communicates complicated analytics concepts and methodologies effectively to all audiences- from the extremely technical to the novice and from hands-on-keys to senior leadership.
  • Lead the evaluation, development, testing, and implementation of emerging measurement approaches, including new methodologies, frameworks, and technologies that enhance advertiser insights and business outcomes.
  • Develop and deliver innovative, external-facing collateral that positions Lowe’s and its strategic customer initiatives as market leaders in the home improvement and retail media space.
  • Partner with Product, Technology, and Data teams to ensure measurement systems, data pipelines, and self-service platforms are designed, maintained, and optimized to support evolving business and client needs.
  • Establish and enhance measurement foundations that enable scalable, accurate, and actionable reporting across media products, channels, and advertiser segments.
  • Ensure measurement capabilities evolve to support new media channels, advertising products, and partnership models as the network expands.
  • Develop measurement strategies and frameworks for emerging advertiser categories, including non-endemic partners, ensuring measurement solutions are appropriate, differentiated, and aligned to advertiser objectives.
  • Identify capability gaps and prioritize investments that strengthen measurement effectiveness, efficiency, scalability, and competitive differentiation.
  • Stay current with industry best practices in research, customer data tools, methodologies, and emerging technologies to enhance insight development and delivery.

Requirements

  • Bachelor's Degree in+R2 Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative or related field and 8-10 Years Marketing, Finance or General Analytics
  • 6-8 Years digital media and/or consumer insights experience
  • 3-5 Years Experience leading teams with proven business impact
  • 6-8 Years Experience story-telling with data and presenting data stories in a compelling and easy to understand way

Preferred

  • Master's Degree In a related field (e.g. Master's in Marketing, Statistics, Business Analytics, Market Research, Behavioral Psychology, MBA)
  • Experience in a retail environment
  • Experience leading global teams
Lowe's Companies, Inc. logo

Lowe's Companies, Inc.

3.5 Glassdoor

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States. Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Founded in 1921
Mooresville, North Carolina, USA
106K employees (5,101 in marketing)
61% recommend to a friend
68% CEO approval

Salaries

Posted range

$116K/yr – $195K/yr

Taken straight from the job posting.

See all Lowe's Companies, Inc. salaries

Funding

Total Funding
$22B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Aug 2025
    Post IPO Debt • $9B
  • Mar 2023
    Post IPO Debt • $3B

Traffic Signals

Monthly Visitors
123.8M
Monthly Google Ads Budget
$7M
Traffic Source Mix
Search
35.9%
Direct
56%
Referral
4%
Social
1.5%
Paid
2.4%

Headcount Trend

Current headcount: ~105.5K

Recent News

Lowe's Companies, Inc. logo

Sr Marketing Manager - Measurement Capabilities & Evolution

Lowe's Companies, Inc. · Mooresville, NC · Remote