Responsibilities

• Drive Business-to-Consumer Traffic
• Drive beneficiary engagement. Build the marketing engine that gets soon-to-be and current Medicare beneficiaries to discover, trust, and use MyALEXHealth.
• Own social media strategy. Pick the platforms where we can win (hint: not all of them). Build presence, generate leads, foster community.
• Become obsessed with our users. Understand how new-to-Medicare consumers think, what they fear, where they seek information, what language resonates.
• Build relationships through helpful, honest communication that doesn\'t talk down to them.
• Partnerships and visibility. Find organizations and influencers in the Medicare ecosystem who can help us build credibility and reach.
• Own the website. Strategy, execution, optimization.
• Keep tabs on competitors. Not to copy them - to know what\'s out there and where the gaps are.
• Build the Marketing Playbook
• Make a lot of stuff. Emails, posts, case studies, webinars, eBooks, direct mail, pitch decks, whatever it takes.
• Manage leads and customers through Hubspot. That\'s our homebase and CRM.
• Track everything. Monitor performance, test relentlessly, report what\'s working and what isn\'t.
• Navigate Complex Regulations Confidently
• Stay compliant. Medicare marketing has rules. Lots of them. You\'ll make sure we follow them while still being ourselves.

Requirements

• 8+ years marketing experience
• Exceptional and refreshing writing and communication skills
• Proven social media track record, especially reaching older adults who don\'t want to be called "seniors"
• Data-driven decision making
• Creativity that solves problems
• Collaboration and humility
• Scrappiness and business acumen
• A roll-up-your-sleeves mentality

Preferred

• Familiarity with healthcare marketing, ideally to a 60+ demographic
• Time spent working with Carriers or FMOs
• Medicare knowledge (products, regulations, ecosystem)

Benefits

• Check out our benefits here !