Responsibilities

• Own the marketing strategy and full marketing budget across our brands and properties, including paid media, creative, content, CRM and marketing technology, agencies, and property-level marketing support.
• Build annual marketing plans and budgets,monitorperformance, reforecast throughout the year, and move investment toward what is delivering meaningful results.
• Help grow direct bookings and reduce reliance on third-party channels while staying aligned with revenue and pricing strategies.
• Lead paid search, Performance Max, paid social, metasearch, and other digital acquisition efforts across the portfolio.
• Manage our digital agency and external partners, setting clear expectations, reviewing performance, and making thoughtful decisions about scope, investment, and partnerships.
• Build and grow a meaningful CRM and lifecycle marketing program across key audiences, including owners, past guests, abandoned bookings, and guests throughout their travel journey.
• Own website conversion strategy, including landing pages, property pages, booking paths, rate presentation, mobile experience, SEO, and ongoing testing.
• Develop and manage organic social media strategies, content calendars, community engagement, and creator or UGC partnerships across brands and properties.
• Build promotional calendars and demand-generation campaigns in partnership with Revenue Management, especially during periods when business needs an extra boost.
• Lead, develop, and support a marketing team while creating clear goals, priorities, accountability, and opportunities for growth.

Requirements

• 7+ years of marketing experience, including significant experience owning and managing a full marketing budget of $300K+ annually.
• You've built marketing budgets, made investment decisions, partnered with Finance, and taken accountability for the business results behind those decisions.
• You have experience owning revenue, channel contribution, or other meaningful commercial performance targets—not just campaign activity metrics.
• You've successfully managed external agencies and vendors, including defining scope, setting expectations, evaluating performance, and making decisions about renewals or changes.
• You've built or significantly developed a segmented CRM or lifecycle marketing program and understand how to measure its contribution to the business.
• You have hands-on experience improving website conversion and running structured testing programs that turn data and insights into action.
• You're comfortable analyzing performance and making decisions using metrics such as ROAS, CPA, cost of sale, conversion rate, and channel contribution.
• You understand the connection between marketing and commercial performance and can confidently work with concepts such as occupancy, ADR, RevPAR, booking pace, channel mix, and customer acquisition costs.
• You have experience leading and developing a marketing team, including setting goals, providing feedback, supporting growth, and participating in hiring.
• You're comfortable staying hands-on. You'll lead the strategy, but you're also happy getting into the platforms, data, campaigns, and content when needed.

Preferred

• You've worked in hospitality, resorts, travel, or another multi-location or multi-brand environment.
• You're familiar with hotel commercial systems, including booking engines, PMS platforms, channel managers, revenue management systems, or hotel digital reporting.
• You've managed marketing across locations with different markets, seasonality, guest profiles, and competitive landscapes.
• You understand OTA economics and the balance between direct bookings and third-party distribution.