Sr. Marketing Manager Digital Commerce & Analytics at Natural Grocers by Vitamin Cottage | Lakewood, CO | $87K/yr – $102K/yr

Sr. Marketing Manager Digital Commerce & Analytics

Lakewood, CO (On-site)

$87K/yr – $102K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own ecommerce storefronts and on-platform promotions while shaping paid media to power conversions and ROAS across seasonal and national moments.

Channel ownership: ecommerce storefronts, listings, pricing, and promotions that tie to events and campaigns.
Advertising cadence: annual calendar aligned to holidays and promotions, with cross-channel coordination and budget discipline.
Analytics ownership: unify data from ecommerce and paid media to deliver actionable insights for optimization and broader planning.

Job Description

Responsibilities

Own and manage the organization’s presence on third-party delivery and ecommerce platforms, including storefront setup, product listings, promotional mechanics, and campaign execution.
Develop and maintain digital storefronts that are timely, visually compelling, and tied to national events, seasonal moments, and promotional priorities (e.g., Father’s Day, Back to School, pantry staples).
Monitor platform performance and optimize listings, pricing, and promotional offers to drive conversion and customer acquisition.
Track competitor activity across ecommerce platforms and provide regular reporting on competitive positioning and market trends.
Plan, execute, and manage paid digital advertising campaigns across relevant platforms, coordinating creative needs with the internal creative team.
Build and maintain an annual advertising calendar anchored to national events and seasonal moments, then layer in brand campaigns, promotional periods, and channel-specific initiatives.
Align digital advertising strategy with ecommerce storefront activations so that paid media and on-platform promotions reinforce each other.
Present campaign plans for review and approval; iterate based on performance data.
Manage budgets, pacing, and ad spend allocation across platforms.
Serve as the analytical owner for digital marketing performance — pulling together data from ecommerce platforms, paid media, and related channels into a clear, consistent view of what is and isn’t working.

Natural Grocers by Vitamin Cottage

3.3 Glassdoor

For more than 60 years, Natural Grocers has combined the affordability of natural groceries and supplements with free health and nutrition education. Our industry leading standards are never compromised in order to empower our community. Our mission is shared through providing a selection of more than 30,000 natural and organic groceries, supplements, body care and household products as well as free science-based literature, nutritional counseling, and educational cooking demonstrations led by enthusiastic, knowledgeable employees. Providing access to accurate nutrition information and the highest quality natural products is why we exist. If you appreciate a passion for an affordable, nutritious diet and empowering others to wellness through nutrition education, you belong on the good4u crew! The good4u Revolution is here, grow with us in a blossoming green industry.

Founded in 1955

Denver, Colorado, USA

1.9K employees (94 in marketing)

www.NaturalGrocers.com

50% recommend to a friend

54% CEO approval