Responsibilities

• Support the activation and scaling of strategic partnerships that strengthen the Anytime Fitness value proposition
• Translate partnership strategy into actionable U.S. launch plans, sequencing, and activation roadmaps
• Ensure partnerships are consistently integrated into the consumer and member experience across touchpoints
• Lead the brand team's local marketing capability for the Anytime Fitness system, including: Playbooks and enablement resources that equip clubs and franchisees to execute locally
• Field marketing support that helps clubs translate brand initiatives into local activation
• Local marketing fund oversight and self-serve tools that scale local execution
• Partner with operations and franchise support to ensure local marketing programs are practical, adoptable, and measurable
• Identify opportunities to strengthen local marketing performance and share what's working across the system
• Develop scalable frameworks, playbooks, and launch guidance for partnership activations and local marketing programs
• Build resources in-market with U.S. clubs and adapt them so international master franchisees can apply the same best practices locally

Requirements

• 5–8+ years of experience in brand marketing, with exposure to local, field, or franchisee-facing marketing
• Proven ability to lead brand initiatives from strategy through rollout and scaling
• Strong understanding of consumer marketing and go-to-market activation
• Ability to operate at both strategic and hands-on levels
• Experience working cross-functionally in a matrixed organization
• Strong communication, organizational, and project management skills

Preferred

• Experience in franchise, multi-location, or distributed business models
• Background in fitness, wellness, or consumer services
• Experience building local marketing playbooks, co-op programs, or field marketing capabilities
• Experience supporting or activating partnership programs at scale

Benefits

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Fridays off between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities