Responsibilities

• Develop and manage the annual and quarterly marketing strategy for the AI Data Services & Trust & Safety Practice, aligned to growth priorities, target accounts and revenue objectives.
• Translate Practice priorities into integrated marketing campaigns across events, content, social media, demand generation, targeted outreach, sponsorships and sales enablement.
• Own the Practice marketing budget, including planning, allocation, tracking and recommendations for optimizing spend based on measurable results.
• Evaluate potential investments across conferences, owned events, associations, lead-generation platforms, sponsored content, paid campaigns, and other marketing channels.
• Stay current on developments across AI, AI training, data services, AI safety and Trust & Safety to identify emerging marketing opportunities and areas where Concentrix can establish a differentiated point of view.
• Develop and execute marketing strategies for third-party conferences, Concentrix-hosted events, executive roundtables, networking events, webinars, client events and internal sector events.
• Recommend where the Practice should attend, sponsor, speak, host meetings or create adjacent events based on audience quality and business potential.
• Build target-account and invitation lists in partnership with Sales and Business Development for Practice-owned events and strategic conferences.
• Develop compelling invitation campaigns through email, LinkedIn, social media and other targeted outreach to drive attendance from relevant executives and decision-makers.
• Coordinate event messaging, branding, collateral, speakers, attendee communications, executive meetings and follow-up.

Requirements

• 5 + years of progressive B2B marketing experience, ideally within technology, artificial intelligence, professional services, outsourcing, digital services, SaaS or another complex enterprise- services environment.
• Demonstrated experience developing and executing integrated B2B marketing strategies.
• Strong experience with event marketing, demand generation and targeted account engagement.
• Experience partnering closely with enterprise Sales and Business Development teams.
• Excellent writing, editing and storytelling skills with the ability to translate complex subject matter into compelling executive-level content.
• Experience developing blogs, thought leadership, case studies, presentations, sales collateral and social-media content.
• Strong understanding of LinkedIn and B2B social-media marketing.
• Demonstrated experience measuring campaign performance, marketing attribution, pipeline contribution and return on investment.
• Experience managing marketing budgets, vendors, agencies, publishers or external partners.
• Strong project-management skills and ability to manage multiple concurrent campaigns, events and deadlines.

Preferred

• Experience marketing AI, machine learning, data, Trust & Safety, digital platforms or related technology services.
• Experience marketing complex managed services or outsourcing solutions to large enterprises and technology companies.
• Experience with account-based marketing, CRM campaign attribution and marketing automation.
• Experience developing executive thought leadership and supporting external speaking opportunities.
• Experience managing global marketing programs across the United States, United Kingdom and other international markets.

Benefits

• Benefits available to eligible employees in this role include medical, dental, and vision insurance, comprehensive employee assistance program, 401(k) retirement plan, paid time off and holidays and paid learning days.