Responsibilities

• Lead the development and execution of integrated marketing and communications plans for assigned national scientific meetings and related products.
• Align communications strategy with registration, abstract submission, sponsorship, and membership growth objectives to drive measurable revenue outcomes.
• Partner closely with Operations and business stakeholders to ensure revenue targets, communications timelines, and campaign milestones align with overall event planning cycles.
• Manage assigned marketing budgets, including oversight of internal resources and external vendors, ensuring disciplined investment and clear return on marketing spend.
• Develop and oversee integrated channel strategy across paid, owned, and earned media, collaborating with paid media, digital, and social teams to ensure cohesive execution across organizational platforms.
• Identify and implement growth strategies across key audience segments, including early career, specialty, international, and other priority groups.
• Drive innovation through thoughtful experimentation with new platforms, formats, messaging approaches, and technologies to enhance reach, engagement, and performance.
• Own performance reporting, analyze campaign results, and provide data-driven recommendations to optimize year-over-year outcomes.
• Serve as the primary marketing partner to event Operations and Science leadership.
• Clarify marketing roles, responsibilities, and decision rights within cross-functional event planning processes.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field, or equivalent work experience.
• Minimum 5 years of experience in marketing or marketing communications, including experience leading integrated campaigns. 7+ years of experience is preferred.
• Demonstrated experience managing complex projects with multiple stakeholders and strict timelines.
• Experience managing marketing budgets and external vendors.
• Proven ability to develop data-driven marketing strategies and measure performance outcomes.
• Strong written, verbal, and presentation skills.
• Ability to influence and collaborate effectively across cross-functional teams.

Preferred

• Experience in healthcare, scientific meetings, professional membership organizations, or nonprofit environments.
• Experience supporting national events or conferences with revenue accountability.
• Experience developing paid media and digital channel strategies.

Benefits

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.