Sr. Marketing Campaign Manager at JobsInMass.com | Boston, MA | $100K/yr – $125K/yr

Sr. Marketing Campaign Manager

Boston, MA (On-site)

$100K/yr – $125K/yrSenior LevelFull time

Posted 2 months ago

Own multi-channel campaigns and turn campaign data into actionable improvements for ROI.

Campaign Strategy: Own planning and execution across channels from briefs to final tactics.
Full-Funnel Nurturing: Design automated workflows that move prospects through the buyer journey and boost conversions.
Data & Optimization: Use KPI signals to refine tactics, improve pipeline contributions, and optimize lead quality.

Campaign Strategy: Lead the planning and execution of multi-channel campaigns, managing everything from initial briefs and content requirements to final promotional tactics.
Full-Funnel Nurturing: Design and manage automated lead-nurturing workflows that guide prospects through the buyer’s journey and improve conversion rates.
Cross-Functional Collaboration: Partner with the SDR and Sales teams to provide the documentation, training, and tools they need to successfully follow up on campaign leads.
Digital Execution: Build and optimize high-converting landing pages and email sequences that resonate with our target audience.
Data & Optimization: Monitor campaign health and KPIs (pipeline contribution, ROI, and lead quality). You’ll use these insights to continuously refine our tactics and digital channels.
Operational Excellence: Maintain the global marketing calendar and collaborate with Marketing Ops to ensure our database segmentation is precise and effective.