Responsibilities

• Collaborate with internal stakeholders to define the conversion rate optimization strategy and develop testing roadmaps focused on hitting or surpassing membership and volume objectives.
• Execute website and performance marketing initiatives, managing campaign setups, creative assets, landing page enhancements, and other digital experiments.
• Work alongside the Performance Marketing team to refine UX, copy, and creative elements through continuous, iterative testing.
• Coordinate with the Personalization Lead to assess creative performance, build reporting dashboards, and share actionable insights across the organization.
• Collaborate with creative agencies, internal teams, and partner networks to distribute creative assets and generate insightful, actionable reporting.
• Investigate and implement creative strategies on emerging digital platforms to bolster brand recognition and encourage target audiences to join as members.
• Utilize data-driven insights and A/B testing to pilot novel concepts and execute real-time campaign optimizations.
• Maintain a deep understanding of the digital environment, tracking competitor activities and emerging trends to refine ongoing strategies.
• Analyze CR's position within the competitive landscape by performing consistent research into evolving industry standards.

Requirements

• Minimum 5+ years of digital marketing experience, with at least 3 years of experience in digital campaign development, content management and multivariate testing.
• You are a digital marketer with a strong creative eye e.g. design, creative and UX
• You’ve worked with external vendors on digital creative and working with marketing y to achieve business goals.
• You have an audience-first mindset with a commitment to maintaining and improving membership experience.
• You bring expertise in A/B testing with a proven track record of implementing learnings in real time for campaign success.
• You understand how to optimize marketing campaigns to reach and engage target audiences.
• You are an analytical thinker and can leverage data to inform and influence decision-making.
• You are comfortable presenting findings. Experience presenting results, reports, and recommendations to senior leadership.
• You are an Inquisitive individual with ongoing curiosity about the ever-changing digital environment and the ability to deliver innovative ideas.

Preferred

• knowledge of and interest in social media channels and understanding of the interplay between audience, creative and engagement
• Your experience includes a mix of nonprofit and commercial.
• You have membership or subscription marketing experience.
• You have publisher paywall experience.

Benefits

• Medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match.