Sr Marketing Analyst

Chicago, IL (Hybrid)

$79K/yr – $130K/yrSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

Zoro seeks an experienced marketing analytics professional to design and drive media measurement programs like MMM and MTA. The role emphasizes incrementality testing, data-driven strategy, and cross-functional collaboration to optimize channel investment. Strong modeling, SQL, and communication skills are required, with a background in quantitative fields.

Job Description

Responsibilities

  • Design, build, and maintain advanced marketing measurement strategies, primarily focusing on Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to guide marketing channel investment and strategy.
  • Lead the planning, execution, and measurement of incrementality testing (A/B), including specialized methods like geo-based and user-based testing, and optimization of the testing process
  • Provide analytic supports for key business activities including strategic initiatives, campaigns design, media mix, attribution and channel performance strategy
  • Leading the end to end analytical process: receive and evaluate business partners’ requests, develop analytical plan and methodology, confirm analytical plans with business partners, implement data analyses, and provide recommendations.
  • Provide insights to business on initiatives in the areas of marketing channel performance, incrementality and measurement of AB testing, customer acquisition, activation, engagement, and retention and channel investment optimization
  • Responsible for managing advanced analytical marketing projects and collaborating with internal business partners to support strategy development and tactic planning
  • Lead monthly review meetings to share insight
Zoro logo

Zoro

ZORO is DIY chatbot and consumer engagement platform. Any business can create a Z channel, chatbot assisted messaging channel, and float it in their website and/or mobile app. (coming soon: facebook messenger)ZORO is the only platform that allows aggregators such as government or shopping malls to aggregate and list multiple chatbot assisted IM channels inside their app.Features of Z channel includes:- DIY Chatbot platformHighly intuitive yet powerful Do It Yourself AI Chatbot platform with NLP, Workflow and Machine learning modules- Consumer engagementInclude Z channel in your mobile app and engage your users with surveys, polls, broadcasts, new arrivals, coupons, and many more- Communication channelChat/IM channel to acquire and engage consumers especially millennial and next generation of shoppers - 2-way live chat, surveys, polls etc- Switch to Live chatWhen bot can’t answer your consumer’s query or consumer insists to talk to a human agent instead of bot. ZORO AI platform allows your consumer to switch back and forth-bot and human agent- Transaction supportZ Channel is fully eCommerce enabled. ZORO chat channel allows to buy products, check-out to and buy. - iBeacon supportProximity is upcoming and innovative way to engage your consumers. Z channels are iBeacon friendlyZORO's second offering is ZORO Mobile app:ZORO app is helps local business engage their consumers specially millennial, increase reach and sales using AI Chatbots. Local business can also create Z channel and host them on ZORO app to engage local users. ZORO gives the top notch communication and chatbot technologies to hyper-local business.For consumers ZORO app is One gateway to Access to any business on finger tip (hyper-local as well as national/global business), avail Discounts via ZORO.ZORO App also has Robin AI personal assistant chatbot – to find best offers and products across local and eCommerce shopsRobin is also available on Messenger - m.me/zoro.im

Founded in 2015
Bhavnagar, Gujarat, IND
19 employees (2 in marketing)

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
2