Responsibilities

• Act as the primary analytics partner for digital marketing and business teams, translating business goals into measurable KPIs, test plans, and reporting frameworks.
• Collaborate with cross-functional partners (Marketing, Product Management, eCommerce, Sales, CRM, and IT) to develop data-driven strategies that improve digital experience and marketing effectiveness.
• Present insights, recommendations, and performance outcomes to senior stakeholders, shaping roadmap decisions, and influencing investment.
• Lead analysis of multi-channel digital marketing performance, including paid media, email, social, SEO, website, and eCommerce programs.
• Identify optimization opportunities through funnel analysis, attribution insights, audience performance review, and channel efficiency assessments.
• Ownership of paid media campaign strategy from set up to execution to optimization and analysis.
• Build and automate dashboards for ongoing reporting using tools such as Power BI, Tableau, or Looker.
• Work collaboratively with agency partners, customer groups and cross-functional business teams to define and execute digital marketing campaigns and paid media programs.
• Design and evaluate A/B tests and experimentation roadmaps to optimize digital experiences and campaign performance.
• Conduct deep-dive analyses to uncover trends, diagnose issues, and identify growth opportunities across customer journeys.

Requirements

• Bachelor's degree in Marketing, Business Analytics, Data Science, or related field.
• 5–7+ years of experience in marketing analytics, digital analytics, or data-driven marketing / sales roles.
• Strong proficiency in analytical tools (e.g., Google Analytics/GA4, Looker, Power BI, SQL, Excel, etc.) and providing visualization outputs for downstream utilization.
• Demonstrated expertise in developing dashboards and automated reporting.
• Ability to translate complex data into clear, actionable recommendations for non-technical audiences.
• Experience with digital marketing channels and KPIs (paid media, CRM, web, social, SEO, etc.).

Preferred

• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce Marketing Cloud)
• Experience with attribution modeling, media mix modeling, or advanced statistical techniques
• Background in eCommerce, digital product analytics, or omnichannel analytics
• Master’s degree in Analytics, Marketing, or related discipline