Sr Manager, Upstream Marketing - Image Guided Therapy Devices (Plymouth MN or San Diego CA)

Responsibilities

• Own the upstream strategy for core platforms, translating customer, clinical, market, competitive, and technology insights into a clear direction for future solutions. You will define target segments, unmet needs, value propositions, platform roadmaps, and performance and cost priorities.
• As marketing core team lead for platforms, you will shape new product and platform development from early concept through development. You will build and refine business cases, define customer and market requirements, establish claims and evidence ambitions, and partner with Innovation, Research and Development, clinical, regulatory, manufacturing, finance, and regional marketing teams to guide program decisions.
• Build relationships with key opinion leaders and customers to test strategic assumptions, anticipate evolving platform requirements, and strengthen platform differentiation.
• This highly visible global role offers the opportunity to shape portfolio direction, influence investment priorities, and impact care across clinical domains.

Requirements

• 8+ years of related experience with a bachelor’s degree in business, marketing, engineering, life sciences, or a related field, or 5+ years of experience with an MBA or advanced technical degree.
• Your skills include translating customer, market, competitive, and technology insights into clear product strategies, roadmaps, value propositions, claims plans, and financially sound business cases.
• You are skilled at navigating complexity across solutions spanning hardware, software, artificial intelligence, and multiple modalities, with knowledge of catheterization lab or surgical environments preferred.
• You are a strategic, analytical, and collaborative leader who communicates clearly, influences without direct authority, and works effectively across global and regional teams.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

Benefits

• Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here .