Responsibilities

• Build, lead, mentor, and develop a team of Supply Activation Account Managers, providing coaching, strategic direction, and performance feedback.
• Establish clear team goals, KPIs, and operational processes to ensure consistent execution and high-quality publisher support.
• Oversee team workload, prioritization, and resource management to ensure coverage aligned with business goals.
• Foster a collaborative team culture that emphasizes ownership, accountability, adaptability, and pride in the quality of work.
• Set the strategic direction for publisher supply optimization across the FreeWheel Marketplace, ensuring scalable, data-driven approaches to improving demand activation and revenue performance.
• Partner with senior Publisher Relationship leads to align on supply strategy, marketplace opportunities, and key improvement areas for each partner.
• Guide the team in conducting in-depth analysis of publisher performance and delivering actionable insights and optimization strategies.
• Maintain expert-level understanding of CTV demand patterns, DSP buying behaviors, auction dynamics, and how advertiser demand is activated across the marketplace.
• Collaborate closely with Product, Product Marketing, and Sales Marketing to drive adoption of new programmatic products and features, ensuring publisher teams clearly understand value propositions.
• Provide structured, insight-driven feedback to Product and Engineering teams, representing the voice of the publisher and marketplace needs.

Requirements

• 5–7+ years of experience in programmatic operations, publisher account management, or ad tech account leadership; CTV or digital video experience strongly preferred.
• 2+ years of proven experience managing or leading teams, including coaching, strategic direction, and performance management.
• Deep knowledge of the programmatic ecosystem, including SSP and ad server technologies, DSPs, auction mechanics, identity and addressability, and cross-platform video supply.
• Strong track record of managing strategic publisher or programmatic partner relationships with measurable business impact.
• Exceptional analytical, consultative, and communication skills with an ability to translate complex topics for both technical and business audiences.
• Proficiency with analytics and reporting tools (e.g., Looker or similar BI dashboards).
• Demonstrated experience leveraging AI-assisted tools to improve team workflows, operational processes, or analytical output (e.g., Microsoft Copilot, Glean, large language models).
• Demonstrated strength in cross-functional collaboration and influencing without authority.
• Highly organized, proactive, and motivated to drive continuous improvement and achieve team goals.
• Bachelor's degree or equivalent experience.

Preferred

• Experience building or scaling a new function, team, or operational capability from the ground up.
• Background in SSP or ad server environments with direct publisher-facing responsibilities at a strategic level.
• Familiarity with CTV supply chain workflows, including deal types (PMP, PG, open exchange), yield optimization, dynamic floor pricing, and marketplace health metrics.
• Understanding of addressability, audience signals, and how identity impacts supply-side monetization strategy.
• Experience with programmatic product development cycles - translating operational insights into product requirements.
• Exposure to linear programmatic, set-top box inventory, or emerging CTV supply formats.
• Track record of driving AI adoption within a team - including designing AI-enhanced workflows, developing prompt libraries or templates, and evaluating emerging AI capabilities for operational application.