Responsibilities

• Implement and execute a comprehensive social media strategy for DC United, Audi Field and its subsequent channels to grow audience engagement and brand visibility.
• Collaborate with internal stakeholders to align social media plans with marketing, sales, partnerships, and community initiatives.
• Stay updated on industry trends, platform updates, and best practices to ensure the organization remains at the forefront of digital innovation.
• Plan, create, and post high-quality, engaging, and on-brand content across all platforms, including Instagram, TikTok, Twitter, Facebook, LinkedIn, and YouTube.
• Manage social media calendars to ensure timely and consistent content aligned with organizational priorities, including matchdays, promotions, and events.
• Collaborate with the creative and video production teams to produce multimedia content, such as graphics, videos, and GIFs.
• Develop a distinct voice for each platform that resonates with target audiences while maintaining overall brand consistency.
• Monitor and actively engage with fans, partners, and influencers across all platforms to build relationships and foster a sense of community.
• Leverage fan-generated content, hashtags, and trends to amplify user engagement.
• Lead social media coverage during DC United home and away matches, special events, and other initiatives, including real-time updates and live content.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience working with a professional sports team or entertainment venue.
• Familiarity with Major League Soccer (MLS) and the soccer landscape
• The selected candidate must be able to successfully pass a background check

Preferred

• Experience with basic graphic design and video editing software is a plus.