Responsibilities

• Social content creation: Write and produce posts yourself.
• Brand voice and experimentation: Push our content to be more interesting, more human, more unexpected. Try things. See what works. Kill what doesn\'t. Bring a creative POV that goes well beyond \"here\'s our latest feature.\"
• Executive and team content: Help our leadership have a real presence online. Work closely with the CMO and others to develop posts, commentary, and bylines that feel authentic, not corporate ghostwriting.
• Video and multimedia content: We already produce scripted video series, avatar-led change logs, and campaign content. You\'ll help shape narratives and co-produce content that\'s worth watching—not just content that exists.
• Content calendar and editorial ops: Blog posts, newsletters, campaign content, launches. Keep the engine running, coordinate with product and demand gen, and make sure nothing important goes unannounced.
• Technical translation: Learn our product deeply. Understand DeepWaste, our three-pillar framework (Capture Detect Resolve), and what makes us different. Then turn that into content non-engineers can feel and engineers can respect.
• AEO/SEO content: Write for humans and LLMs. You understand how AI search is changing content distribution and build that thinking into everything you create.
• Performance and iteration: Track what\'s working in HubSpot and Amplitude, share the learnings, and use them to get sharper

Requirements

• 5–8 years in content, social, or brand; B2B SaaS experience a plus
• A portfolio that shows range: posts that performed, formats you invented, experiments that failed interestingly
• Proven ability to write for technical audiences without losing the humans in the room
• Experience owning social content end-to-end — strategy, creation, publishing, analysis
• Comfort with AI content tools as part of your core workflow, not as an afterthought

Preferred

• Background in cloud infrastructure, DevOps, FinOps, or developer tooling
• Experience producing or scripting video content
• Active presence in technical communities — Reddit, GitHub, Discord, X
• Built a content program from near-zero and know what that actually takes
• Have opinions about what makes B2B content terrible — and have fixed it