Sr Manager, Programmatic

New York City, NY (Hybrid)

$75K/yr – $90K/yrSenior Level3+ years expFull time

Posted 9 days ago

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Job Summary

Own and optimize programmatic media initiatives across cross‑channel campaigns while driving knowledge sharing, campaign setup/QA, and ongoing performance improvement through close collaboration with platform, inventory and data partners.

  • Lead end-to-end programmatic execution and optimization workstreams
  • Mentor teammates and train on processes and best practices
  • Collaborate across account teams to deliver performance insights and growth opportunities

Job Description

Responsibilities

  • Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
  • Support programmatic sales and growth by serving as programmatic partner to all account and media teams
  • Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
  • Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
  • Stay current on platform features and techniques for activating, measuring and optimizing media programs
  • Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
  • Support the development of process standards and train team members on the how and why
  • Oversee and execute campaign set-up of programmatic buys in DSPs
  • Oversee and execute campaign QA process
  • Assist traders to manage program pacing and performance

Requirements

  • 3-4+ years of experience with DSP platforms (self-managed) – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc.
  • Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers
  • Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
  • Proficiency in Excel is required
  • Experience training, mentoring and managing team members
  • Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred
  • Experienced managing a team and career path
  • Dynamic Creative Optimization (DCO) execution experience a plus
  • Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy

Benefits

  • We care about your growth – we offer competitive salaries and annual compensation reviews
  • We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
  • We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
  • We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
  • We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
  • We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
  • We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos
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Assembly Global

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Assembly is Ad Age's 2022 Purpose-Led Agency of the Year!Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,700 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing.

Founded in 2014
New York, New York, USA
2.3K employees (796 in marketing)
42% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
41.9K
Traffic Source Mix
Search
43.9%
Direct
40.2%
Referral
10.2%
Social
4.3%
Paid
1%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
707 (31% of company)
Median Career Experience
11 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
3

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