Director, Performance Marketing - Unannounced ARPG Mobile Game
Scopely
USA (Remote)
$160K/yr - $230K/yrIn-houseFull-timeDirector/executive8+ years exp.
13 hrs ago
Sr. Manager, Performance Marketing
Los Angeles, CA (On-site)
$120K/yr – $140K/yrSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive ROI-focused wholesale digital campaigns and multi-partner growth for STARZ, leading cross-functional planning and budget allocation.
- Own multi-million dollar budget allocations across partners based on real-time data.
- Must-have: 3–4 years in a quantitative role on performance DSPs/platforms.
- Standout: Prior streaming distribution partner experience (Amazon PVC, Roku, YouTube).
Job Description
Responsibilities
- Act as a strategic thinker and optimize large-scale digital marketing campaigns across all wholesale partners (i.e. Amazon, Roku, YouTube, etc.)
- Partner with senior leaders in developing and working toward ROI goals with an eye on maximizing LTV and reducing CAC
- Track daily performance & trends across all wholesale partners to fuel when there is opportunity and pull back when there is risk
- Formulate new strategies, and build out a testing schedule to maintain platform growth
- Liaison with partner sales’ teams to lock in quarterly/ ad hoc plans, problem solve challenges, & optimizations
- Work cross-functionally with our Creative, Distribution, Media, and Brand on title launches and company wide objectives
- Allocate funds form a multi-million dollar budget across different partners, placements, and platforms based on real time data and forecasted trends
Starz
STARZ (NASDAQ: STRZ) is the leading premium entertainment destination for women and underrepresented audiences, and home to some of the most popular franchises and series on television. STARZ offers a robust programming mix for discerning adult audiences, including boundary-breaking originals and an expansive lineup of blockbuster movies, and is embodied by its brand positioning “We’re All Adults Here.” Complementary to any platform or service, STARZ is available across a wide range of digital OTT platforms and multichannel video distributors and is a bundling partner of choice. STARZ is powered by an industry-leading advanced technology, data analytics and digital infrastructure and the highly rated and first-of-its-kind STARZ app.
