Responsibilities

• Develop and align the Omni Search strategy and roadmap with key stakeholders (Brand, IBE, Media, CRM, DTC, and Digital Production)
• Manage agency relationships, prioritize agile projects, and oversee campaign execution/optimization
• Partner with agency to develop paid search campaigns to support product awareness, brand/category goals, and retailer-specific promotional strategies that deliver on Brand Goals and specific Omni-Commerce Media KPI’s
• Drive incremental growth through on-platform investment and oversee the fine-tuning of search media algorithms
• Utilize and refine measurement frameworks to evaluate performance and recommend budget optimization across tactics, retailers, and categories
• Act as the internal search specialist and thought leader to build organizational competence, support annual budgeting, and provide input into retail partner search platform roadmaps

Requirements

• Bachelor’s degree
• Minimum 10+ years prior experience in Search (traditional & retail)
• Minimum 4+ years eCommerce/Omni Search expertise (e.g. Amazon, Walmart, Target, Criteo, Kroger, Instacart, etc.)
• Experience with campaign management platforms (e.g. Skai, Pacvue, Commerce IQ, Stackline, GA4, Adobe Analytics, etc.)

Preferred

• MBA
• Excellent interpersonal, training, communication (verbal/written), and collaboration skills
• High emotional intelligence, initiative, assertiveness, and self-direction.
• Ability to provide thought leadership in search
• Strong analytical skills; proficient in Excel/SQL to analyze logs and performance.
• Self-motivated learner of new tools/technology
• Superior leadership and teamwork
• Knowledge of experience with ecommerce/Omni SEO and content optimization

Benefits

• Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.
• Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year).
• Paid sick leave is adjusted based on role and location in accordance with local laws.
• Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.