Sr. Manager, Media Planning

Arlington Heights, IL (Hybrid)

$110K/yr – $120K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel media strategy and end-to-end campaign optimization with a data-driven, audience-first focus that ties brand priorities to performance outcomes.

  • Growth Infrastructure: Build and govern the end-to-end media plan across digital, social, video, influencer, retail, audio, streaming, and traditional touchpoints.
  • Demand & Measurement: Lead performance analytics, ROI optimization, and executive-ready reporting to inform budgets and optimizations.

Job Description

Own full funnel media strategy and cross-functional alignment that spans digital, social, video, influencer, retail media, audio, streaming, and traditional channels.

  • Responsibilities
VTech Electronics logo

VTech Electronics

VTech is the global leader in electronic learning products from infancy through toddler and preschool. Since its establishment in 1976, VTech has been the pioneer in the electronic learning toy category.

Founded in 1976
Arlington Heights, Illinois, USA
127 employees (37 in marketing)

Traffic Signals

Monthly Visitors
151K
Traffic Source Mix
Search
49.3%
Direct
40.6%
Referral
5.7%
Social
3.2%
Paid
1%

Headcount Trend

Current headcount: ~130

Marketing Team

Marketing Team Size
16 (13% of company)