Responsibilities

• Partner with business units to drive growth via the strategic marketing plans
• Connect corporate and business unit priorities and goals to the development of marketing plans
• Define the goals, target customers, research needs, and ROI models
• Understand financial and performance trends, growth targets, and state of each business and competitive category
• Brief internal and agency partners to execute upon aligned strategy
• Monitor, evaluate, and optimize marketing activities based on performance to goals
• Drive acquisition of various target audiences to Love’s Commercial offerings
• Partner with agency to develop and execute multi-channel campaigns aimed at increasing leads
• Define objectives, customer targets, media channels and budget allocation, and ROI model
• Monitor and guide optimization needs to ensure campaign is meeting goals and ROI

Requirements

• Bachelor’s degree in Marketing, Business, Strategy, or a related field; MBA preferred
• 7+ years of marketing and leadership experience, preferably in large-scale retail or CPG environments. B2B experience is a plus
• Experience managing teams and influencing cross-functional partners
• Strong leadership with high emotional intelligence, executive presence, and ability to influence and collaborate across teams and partners
• Strategic thinker with strong analytical and problem-solving skills; experience with marketing briefs, integrated plans, and storytelling
• Background in lead generation marketing and advertising
• Ability to synthesize complex information and clearly communicate insights
• Experience with marketing research and tools (e.g., Tableau, Circana, qualitative and quantitative methods)
• Financial acumen including P&L management, ROI modeling, performance tracking, and budget oversight
• Ability to balance customer needs with business objectives in decision-making

Preferred

• MBA preferred
• B2B experience is a plus

Benefits

• Fuel Your Growth with Love's - company funded tuition assistance
• Paid Time Off
• 401(k) – 100% Match up to 5%
• Medical/Dental/Vision Insurance after 30 days
• Competitive Pay
• Career Development