Sr Manager of Marketing Strategy

Joplin, MO (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 weeks ago

Job Summary

Own the end-to-end commercial and B2B go-to-market strategy for Love's, driving multi-channel campaigns, audience targeting, ROI modeling, and alignment across business units.

Define objectives and target audiences
Lead cross-functional partnerships
Optimize campaigns to hit ROI

Job Description

Responsibilities

Partner with business units to drive growth via the strategic marketing plans
Connect corporate and business unit priorities and goals to the development of marketing plans
Define the goals, target customers, research needs, and ROI models
Understand financial and performance trends, growth targets, and state of each business and competitive category
Brief internal and agency partners to execute upon aligned strategy
Monitor, evaluate, and optimize marketing activities based on performance to goals
Drive acquisition of various target audiences to Love’s Commercial offerings
Partner with agency to develop and execute multi-channel campaigns aimed at increasing leads
Define objectives, customer targets, media channels and budget allocation, and ROI model
Monitor and guide optimization needs to ensure campaign is meeting goals and ROI

Requirements

Bachelor’s degree in Marketing, Business, Strategy, or a related field; MBA preferred
7+ years of marketing and leadership experience, preferably in large-scale retail or CPG environments. B2B experience is a plus
Experience managing teams and influencing cross-functional partners

Benefits

Fuel Your Growth with Love's - company funded tuition assistance
Paid Time Off
401(k) – 100% Match up to 5%
Medical/Dental/Vision Insurance after 30 days
Competitive Pay
Career Development

Love’s Travel Stops

3.7 Glassdoor

Founded in 1964 by Tom Love, Love’s Family of Companies is headquartered in Oklahoma City, and remains entirely family-owned and operated. With more than 600 locations in 42 states, Love’s approximate growth rate is 40 stores per year. From the first filling station in Watonga, Oklahoma, the Love’s commitment has remained the same: “Clean Places, Friendly Faces.” Love’s was founded on the values of integrity, Customer focus, strong work ethic, innovation and perseverance. Tom Love displayed all of these as he built Love’s from the ground up – from one small filling station in western Oklahoma in 1964 to more than 550 Love’s locations coast to coast. These core values are the keys to our success. But Tom didn’t do it by himself. He surrounded himself with visionary team members who embodied the same set of values. Today, we are looking for these in every person we hire. No matter what job you do for Love’s, your commitment to integrity, Customer focus, strong work ethic, innovation and perseverance will not only continue our legacy of growth, it will also ensure your successful career with one of America’s top-ranked private companies. Do you have what it takes?To learn more, go to www.loves.com, Facebook (www.facebook.com/lovestravelstops), or follow @LovesTravelStop on Twitter.

Founded in 1964

Oklahoma City, Oklahoma, USA

15K employees (252 in marketing)

www.loves.com

64% recommend to a friend

78% CEO approval