Responsibilities

• Develop and implement marketing plans for venue events across owned channels, including the website, CRM, email, and social media.
• Manage the event marketing calendar to ensure coordinated promotion and consistent messaging across all platforms.
• Partner with CRM and digital teams to define email strategy, audience targeting, and performance optimization for event campaigns.
• Collaborate with the Brand & Creative team to produce event marketing assets, promotional materials, and venue sales collateral.
• Serve as the primary marketing liaison for third-party events held at Sports Illustrated Stadium, coordinating with promoters, agencies, and event organizers.
• Lead marketing project management for concerts, special events, and other non-matchday programming from announcement through execution.
• Lead the planning and coordination of stadium guest communications, including “Know Before You Go” messaging across email, website, and social channels for both Red Bull New York matches and third-party events.
• Oversee updates and promotional content on stadium and event pages across the website.
• Maintain a strong focus on creative execution, ensuring that all marketing materials meet Red Bull New York’s brand and quality standards.
• Create marketing collateral and presentations that position Sports Illustrated Stadium as a premier destination for concerts, sporting events, and cultural programming.

Requirements

• 5–8 years of experience in marketing, event marketing, sports, entertainment, venue marketing, or a related field.
• Experience in environments involving live events, entertainment programming, or large-scale marketing campaigns is preferred.
• Proven ability to manage complex marketing campaigns or event launches from planning through execution.
• Experience collaborating with creative, digital, and CRM teams to deliver integrated marketing campaigns.
• Comfortable working directly with external stakeholders, including agencies, promoters, and commercial partners.
• Strong project management skills, with the ability to manage multiple timelines and deliverables simultaneously.
• Education: Bachelor’s degree required; MBA preferred but not required.
• Skilled at managing multiple projects and deadlines in a fast-paced, high-visibility environment.
• Excellent written, verbal, and visual storytelling abilities; fluent in English (additional languages are an asset).

Preferred

• Experience in sports and entertainment venue marketing with a track record of driving fan engagement and event attendance.
• Familiarity with CRM, email marketing platforms, and website content management in a live-events context.
• Strong visual storytelling skills and ability to collaborate across Brand, Creative, and Partnerships teams.

Benefits

• Red Bull New York provides comprehensive benefits offerings to all full-time employees. Our benefits include medical and dental insurance, 401(k) plan, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits, and a paid time-off program.