Responsibilities

• Integrated planning: Translate approved marketing strategy into coordinated plans, with clear deliverables, owners, milestones and dependencies across brand, creative, digital, retail and wholesale.
• Capacity and prioritization: Maintain visibility into workload and resource constraints; recommend sequencing and tradeoffs, and surface the impact of new requests or changes before teams commit.
• Campaign delivery: Own the master marketing calendar and campaign workbacks, incorporating channel lead times, creative development, production, approvals and launch-readiness checks.
• Operating cadence: Lead focused planning and status reviews, maintain decision and risk logs, and drive follow-through with accountable owners. Escalate issues that require leadership decisions.
• Workflow and systems: Establish practical intake, briefing, approval and change-management processes in the team's project-management platform; support adoption and continuous improvement.
• Measurement coordination: Partner with Analytics and channel owners to establish reporting requirements, consolidate performance updates and schedule reviews that translate findings into clear optimization actions.
• Vendor and financial operations: Coordinate vendor onboarding, contract review, purchase orders and invoices; track commitments and deliverables with Finance, Legal and marketing owners.
• Foundations and knowledge management: Build reusable launch playbooks, operational documentation and asset-governance standards, partnering with Brand and Creative on approved content and library organization.

Requirements

• 5-7 years in marketing operations, marketing program management, or a senior cross-functional coordination role, ideally in a consumer brand, DTC, or fast-paced e-commerce environment
• Demonstrated ability to run complex, cross-functional marketing programs with multiple stakeholders and competing priorities
• Hands-on experience building campaign workbacks and owning a master marketing calendar across channels with very different lead times
• Experience designing intake, briefing, approval, and change-management processes in Wrike (or Asana, Monday, Jira) that teams adopted and kept using
• Working knowledge of capacity and resource planning — you've maintained workload visibility and made sequencing recommendations leadership acted on
• Comfort working in marketing dashboards and performance reporting: pulling what you need, sanity-checking it, and translating findings into optimization actions with channel owners
• Experience coordinating vendor onboarding, contracts, purchase orders, and invoices alongside Finance and Legal
• Bachelor's degree in Marketing , Communications, Business, or a related field, or equivalent work experience

Preferred

• You've built launch playbooks or operational documentation that outlived the campaign they were written for
• You've run the operating cadence for a marketing leadership team: planning reviews, decision and risk logs, and follow-through that actually closed
• You've operated across both DTC and wholesale or retail, and understand how differently their calendars and approval paths behave
• You've partnered closely with brand and creative teams on approval workflows and asset governance
• You've been the person who says “not this quarter” and made it stick without damaging the relationship
• You've thrived in a fast-moving, high-change environment where the roadmap shifts and execution still has to be excellent

Benefits

• Medical, Dental, Vision
• 401(k) Match
• Flexible PTO
• Earn a Mattress
• Purple Swag
• Amazing Purple Products