Sr. Manager Marketing - Integrated - Southwest Austin River Park at AEG Worldwide | Austin, TX | $71K/yr – $95K/yr

Sr. Manager Marketing - Integrated - Southwest Austin River Park

Austin, TX (On-site)

$71K/yr – $95K/yrSenior Level6+ years expFull time

Posted 2 months ago

Job Summary

Own venue-scale marketing integration across brand, digital, and partnerships to drive show ticket sales and community engagement.

Integrated campaigns: align artist teams, buyers, and central marketing to reach the right demographics.
Digital and partnerships: plan media buys, CRM, creative, and activations to maximize reach and conversions.
Market governance: oversee multi-market performance, adjust tactics, and ensure brand consistency across channels.

Job Description

Responsibilities

The Sr Manager Marketing-Integrated is responsible for the development and execution of marketing and promotional plans for shows.
This position will execute long-term marketing initiatives and oversee issues and risks that affect the marketing campaign.
The Sr Manager Marketing-Integrated will work with artist managers, agents and marketing teams to develop effective integrated marketing plans that will reach the correct demographic and target customers appropriate for each show.
In addition, this position will work with talent buyers, local and central leadership to oversee execution of best practices across email, social, media buying, customer relationship management, reporting, etc.
Lead venue launch initiatives including grand opening campaigns, community events, and stakeholder engagement opportunities.
Develop and maintain the venue brand identity, ensuring consistency across all consumer-facing touchpoints including website, social channels, signage, in-venue assets, and customer communications.
Responsible for the development and execution of marketing and promotional plans for shows. Develop and execute long-term marketing initiatives. Oversee issues and risks affecting the marketing campaign.
Generate marketing budget, book and account for advertising and media ensuring funds are allocated to correct partners. Manage advertising settlements for each show to ensure those are settled accordingly.
Work with national tour director, talent buyers, and regional marketing director to plan the marketing spend. Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing plans for targeted audiences, custom creative and impactful partnership activations.
Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Develop digital advertising plans to optimize campaigns for best performance to drive ticket sales.