Responsibilities

• Lead downstream marketing strategy for Baxter's infusion systems digital portfolio, including IQ Enterprise, interoperability solutions, analytics applications, and future connected care innovations.
• Develop and execute growth plans that drive adoption, utilization, and retention of digital solutions across Baxter's installed infusion pump base.
• Identify opportunities to increase digital attach rates and recurring software revenue through customer segmentation, value-based messaging, and portfolio expansion strategies.
• Partner with global marketing teams to align strategies with local commercial priorities.
• Serve as the voice of the customer by gathering insights from clinicians, pharmacy leaders, informatics teams, biomedical engineering, and executive stakeholders.
• Translate market and customer insights into actionable strategies, value propositions, and commercial programs.
• Support Voice of Customer initiatives and customer advisory activities to inform product enhancements and future digital offerings.
• Monitor market trends, competitive activity, healthcare technology advancements, and interoperability developments to identify growth opportunities.
• Lead commercialization planning and launch execution for new digital capabilities across the infusion systems portfolio.
• Develop customer-facing positioning, messaging, campaigns, collateral, and sales enablement tools that clearly communicate value and differentiation.

Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, Engineering, Clinical Sciences, Information Technology, or related field required.

Preferred

• MBA or advanced degree preferred.
• Experience supporting commercial field organizations and large-scale product introductions preferred.
• Experience commercializing connected devices, software solutions, interoperability technologies, analytics platforms, or healthcare IT offerings preferred.
• Knowledge of hospital purchasing processes, clinical workflows, healthcare technology ecosystems, and digital transformation trends preferred.

Benefits

• US Benefits At Baxter (except For Puerto Rico)\n\nThis is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter