Responsibilities

• Lead downstream marketing strategy for Baxter's infusion systems digital portfolio, including IQ Enterprise, interoperability solutions, analytics applications, and future connected care innovations.
• Develop and execute growth plans that drive adoption, utilization, and retention of digital solutions across Baxter's installed infusion pump base.
• Identify opportunities to increase digital attach rates and recurring software revenue through customer segmentation, value-based messaging, and portfolio expansion strategies.
• Partner with global marketing teams to align strategies with local commercial priorities.
• Serve as the voice of the customer by gathering insights from clinicians, pharmacy leaders, informatics teams, biomedical engineering, and executive stakeholders.
• Translate market and customer insights into actionable strategies, value propositions, and commercial programs.
• Support Voice of Customer initiatives and customer advisory activities to inform product enhancements and future digital offerings.
• Monitor market trends, competitive activity, healthcare technology advancements, and interoperability developments to identify growth opportunities.
• Lead commercialization planning and launch execution for new digital capabilities across the infusion systems portfolio.
• Develop customer-facing positioning, messaging, campaigns, collateral, and sales enablement tools that clearly communicate value and differentiation.

Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, Engineering, Clinical Sciences, Information Technology, or related field required.
• 5+ years of experience in healthcare technology, medical devices, infusion systems, connected care solutions, or digital health strongly preferred.
• 5+ years of experience supporting commercial field organizations and large-scale product introductions preferred.
• Demonstrated success in downstream marketing, commercialization, product launches, portfolio management, or market development.
• Experience commercializing connected devices, software solutions, interoperability technologies, analytics platforms, or healthcare IT offerings preferred.
• Strong strategic thinking, market assessment, and business case development skills.
• Ability to translate complex technical and clinical capabilities into compelling customer value propositions.
• Proven ability to influence cross-functional teams and lead initiatives in a matrixed organization.
• Strong communication, presentation, and executive engagement skills.
• Knowledge of hospital purchasing processes, clinical workflows, healthcare technology ecosystems, and digital transformation trends preferred.

Preferred

• MBA or advanced degree preferred.

Benefits

• This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles.
• Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.
• We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
• Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.